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Learn how to organize your company around product content and drive ecommerce growth
In a recent study by Comscore and UPS, 73% of shoppers said that detailed product content is the #1 element in driving their purchase decision.
As brands recognize this consumer shift and begin internalizing the “product content is king” mantra within their organizations, a number of challenges are rising to the surface.
This whitepaper shares the whats and hows for three steps to create the alignment that brands need to take full advantage of the eCommerce opportunity.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify empowers brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.