Salsify + Wayfair: Best Practices on Creating Best-Selling Content


Wayfair has partnered with Salsify to provide suppliers a new way to manage product content and grow their business on the largest online furniture and home good seller in the US. Join the Wayfair team on our webinar to learn the benefits of the direct connection and best practices to apply to your product pages.

Want to learn more about the Salsify + Wayfair integration? Click here.


You will learn:

  • Learn about Wayfair’s ecommerce strategy and the opportunity for your brand
  • Understand Wayfair’s content strategy and its guidelines for suppliers
  • Get a preview of the new Direct Connection between Wayfair and Salsify
  • Learn about Wayfair product page best practices and tools to optimize your content

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.