New statistical analyses show that consumers buy based on the experience they get on a product detail page (PDP). On Amazon search results pages, PDPs with richer content more frequently outrank competitive products with less content. Better organic placements on a search page result in more purchases -- and higher market share.

This webinar will discuss Salsify's findings about the sales growth realized by brand manufacturers that invest in robust and actively optimized product content.

You will learn:

• How digital content impacts search ranking across more than half a million Amazon search queries
• What content separates top-selling from low-performing products on Amazon
• How top-performing companies maintain long-term sales success with PDP improvements

*If you cannot attend the live webinar, a recording will be distributed to registrants afterwards