Lowes.com + Salsify: Driving More Sales During Times of Increased Online Activity


Lowe’s has reported a recent increase in online sales across nearly every category. As people spend extended amounts of time at home due to shelter-in-place and social distancing orders, they have also started to jump into home improvement projects.

Whether a shopper has found himself browsing your products at a brick-and-mortar store or — most recently — on the digital shelf, engaging product experiences are vital.

Watch now to learn about our recent launch of Salsify Enhanced Content for Lowe’s, and explore the best practices for creating engaging online product experiences at scale — across your entire product catalog.

Enhanced content can help you connect with shoppers, stand out against the competition, and capitalize on the recent increase in online activity to grow conversion and sales.

This virtual session will cover:

  • The Salsify Enhanced Content partnership with Lowe’s, as well as the benefits for joint customers;
  • How to create engaging product experiences that drive sales using enhanced content; and
  • A Q&A with the Lowe’s content team to learn how to create a best-selling product detail page (PDP) on Lowe’s.

Watch Now

Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.