The way consumers shop for electronics is markedly different from how they shop for other product categories. With higher average price points and more technical specifications than other types of products, electronics brands have to work much harder to encourage consumers to pull the trigger on purchases. 

We analyzed over 140,000 electronics product pages along with products from our dataset of over 30 million products in the Salsify platform and identified the three key elements of a winning electronics product page. Of all the categories for which our data team has performed this type of research, the electronics category has produced the most interesting results. 

In this on-demand webinar, you'll learn:

• Aggregate breakdowns of product page content deployed by electronics brands and their corresponding sales rank
• Conversion impact and best practices on enhanced content (A+, rich media, etc) for electronics products
• The importance and impact of interacting directly with shoppers right at their time of purchase decision