Live Webinar: 2018 Consumer Research

Why Product Experiences are What Win Trust in the Digital Age

consumer-research-webinar-ecommerce

eCommerce hasn’t killed consumer loyalty or trust in brands, it’s just shifted that trust from brand familiarity or visibility, onto more experiential terms. In 2018, particularly for considered purchases, consumers care less about price when a product has demonstrated trustworthiness - they’ve already had a great experience with it, the product content answers their concerns or questions, and there are plenty of positive reviews.

This webinar will discuss the findings of our 2018 Consumer Research Report in more depth, the implications these findings have for brands, and the strategies being employed to gain consumer trust and accelerate digital growth.

Attend this session on Thursday, March 15th at 1pm EST to learn:

  • What digital content and product page characteristics consumers care about
  • What motivates consumers to pay more while shopping online
  • How consumer preferences differ by product type, and age range

Featuring:

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Reserve Your Spot