On-Demand Webinar: The Impact of Amazon Business on B2B Selling

Adapting to the Shift in B2B Commerce

Amazon Business announced that it has surpassed $10 billion in sales -- signaling a significant shift in B2B landscape ripe with opportunity. Amazon launched it’s B2B Marketplace, Amazon Business, in 2015 after recognizing a significant influx of businesses purchasing large orders through their consumer site.

As individual consumers have become so accustomed to shopping on Amazon, that is now translating to hundreds of thousands of business buyers utilizing the B2B marketplace to purchase supplies from paper goods to lab equipment because of its ease of use and it’s complex ordering capabilities--allowing brand manufacturers to maximize their digital exposure and increase online sales.

In this webinar you will learn:
  • What verticals are thriving on the B2B Marketplace
  • Why and how to start selling on Amazon Business
  • The impact of Amazon’s efforts around government purchasing

Featuring:

Nick Manzo

Nick Manzo

Global Accounts Team, Salsify

Nick brings over 15 years of selling and industry development experience in the global B2B and B2C market. Prior to joining Salsify, he ran Global Industry Development for 1WorldSync, speaking in conferences in over 7 countries, sitting on global Leadership teams, and providing strategic direction and planning to the largest companies in the world on the importance of product content strategy and execution.

Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

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Create and publish detailed product content that results in improved search performance and better product page conversion.

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Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

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Grow Market Share

Get more products into market, with better content, faster than your competition.

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Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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