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Converting Furniture & Household Omnichannel Shoppers
Online sales in the furniture & home goods category is expected to be about $300B in 2019. However, despite the rapid ecommerce growth, many shoppers still prefer an in-store experience before making their final purchase.
This omnichannel shopper presents huge barriers for brands and retailers trying to win the sale. Inconsistent brand messaging across channels can make the path to purchase complicated and overwhelming. Even after doing extensive online research, 60% of shoppers still remain undecided on the brand and the retailer from where they will make their purchase.
Having a consistent digital presence is a massive opportunity for brands. In this upcoming webinar, Salsify’s co-founder, Rob Gonzalez, and Retail Account Manager, Marianne Bowman, will explain how brands can create a seamless path to purchase through tighter alignment with their retailers.
Register for our webinar to learn:
Retail Account Manager, Salsify
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.