On-Demand: Simplifying the Path to Purchase

Converting Furniture & Household Omnichannel Shoppers

Online sales in the furniture & home goods category is expected to be about $300B in 2019. However, despite the rapid ecommerce growth, many shoppers still prefer an in-store experience before making their final purchase.

This omnichannel shopper presents huge barriers for brands and retailers trying to win the sale. Inconsistent brand messaging across channels can make the path to purchase complicated and overwhelming. Even after doing extensive online research, 60% of shoppers still remain undecided on the brand and the retailer from where they will make their purchase.

Having a consistent digital presence is a massive opportunity for brands. In this upcoming webinar, Salsify’s co-founder, Rob Gonzalez, and Retail Account Manager, Marianne Bowman, will explain how brands can create a seamless path to purchase through tighter alignment with their retailers.

Register for our webinar to learn:

  • What brands can do to keep up with omnichannel shopper expectations
  • The key product content elements proven to convert more digital shoppers
  • How to remain a consistent partner to your retailers
  • How leading brands are delivering compelling online experiences with innovative strategies


Watch the Recording

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Watch the Recording