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Our research reveals what makes a top-performing furniture or home goods page on Amazon.com
Online is a growing source of revenue for furniture and home goods manufacturers. Brands need to pay particular attention to Amazon, which is increasing its presence both through an ever-expanding array of home goods and furniture products on its site, and the launch of its own private-label brands. Our research presents important lessons for marketers, underscoring that in order to outflank competitors in this new environment, product page content needs to be robust, attractive, and informative, helping to reach and convert consumers shopping in this more considered category.
To understand where your brand fits within the current landscape, this Salsify report analyzes the description length, bullet count, number of images, number of reviews, and average rating present across more than 365,000 product pages live on Amazon within the Bath, Bedding, Furniture, Home Décor, Kids’ Home Store, Kitchen and Dining, Office Furniture, Patio Furniture and Accessories, Seasonal Décor, Storage and Organization, and Wall Décor categories. To demonstrate what the most successful brands are doing, our report calls out top performer averages and sub-category breakdowns at a price-point level.
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Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.