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Deploying a modern website with a single source of truth for industrial products
Today’s business buyers expect the same digital experience with B2B products they get from consumer brands. Rubbermaid Commercial Products® (RCP) commissioned The Scylla Group to build a modern site to showcase more than 6,000 SKUs and quickly found they needed a different technology stack to support their vision for modern commerce.
Learn how RCP Senior Marketing Lead Jim Smith established a single source of reliable market-facing data in 30 days. With Salsify, RCP was able to centralize all RCP product data including 25,000 digital assets and deliver that content to a new direct-to-consumer (DTC) site as well as scale ecommerce activities across distribution channels.
Read the full case study to learn:
Why RCP replaced three disparate systems - Stibo, SAP, and Scene 7 - with Salsify
How a connected PIM and DAM allowed RCP to move quickly and launch a new DTC website
How RCP leverages a single source of data to support sales, distribution partners and customer success
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.