Case Study: How Rubbermaid Commercial Products Transformed Its Digital Data in 30 Days

Deploying a modern website with a single source of truth for industrial products

digital ecommerce b2b industrial pim mdm

Today’s business buyers expect the same digital experience with B2B products they get from consumer brands. Rubbermaid Commercial Products® (RCP) commissioned The Scylla Group to build a modern site to showcase more than 6,000 SKUs and quickly found they needed a different technology stack to support their vision for modern commerce.

Learn how RCP Senior Marketing Lead Jim Smith established a single source of reliable market-facing data in 30 days. With Salsify, RCP was able to centralize all RCP product data including 25,000 digital assets and deliver that content to a new direct-to-consumer (DTC) site as well as scale ecommerce activities across distribution channels.

Read the full case study to learn:  

  • Why RCP replaced three disparate systems - Stibo, SAP, and Scene 7 - with Salsify

  • How a connected PIM and DAM allowed RCP to move quickly and launch a new DTC website

  • How RCP leverages a single source of data to support sales, distribution partners and customer success

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.