It’s no secret that to win online you need a strong team supporting the company’s ecommerce efforts. Everything related to product content, from its creation, management, syndication and updating is crucial to driving sales on sites like Amazon, Walmart, Target, and hundreds of others have started realizing the importance of having an effective team in place that can ensure consistency, quality and growth of the product lines. In fact, according to a recent study commissioned by the Cleveland Research Company on Best Practices for Ecommerce Teams revealed that 66% of brands in ecommerce are planning to hire professionals in the field before or during 2019.
By Maria Lisac-Ramirez on 10:05 AM on November 13, 2018
By Cara Wood on 8:00 AM on October 18, 2018
The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to win amid such fast-paced commerce. This report outlines common roadblocks to speed and efficiency as well as insights into opportunities on how to lead the market and win the digital shelf.
By Caroline Egan on 10:03 AM on August 9, 2018
In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.
By Cara Wood on 8:00 AM on January 19, 2018
It takes a lot to find the perfect pair of jeans. The style, color, desired leg shape, rise on the waistline, and stretch of the denim all play a role. Levi’s took each of these variables into account with the launch of its new virtual stylist program – and delivered a new kind of digital product experience.
Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.
Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.
Taking the leap to wrangle all the product content that exists throughout your organization into a single, organized place is a complex undertaking. No matter the size of your organization, it requires coordination across multiple stakeholders. Done right, it will boost your sales and decrease your overhead. But to get it right, you’re going to need what we at Salsify call a Strike Team. That’s our term for a cross-functional team responsible creating those critical processes needed for successful product experience management within your organization. This group needs to be ready to sprint, deliver some quick wins, and drive change throughout your organization.
By Cara Wood on 8:35 AM on August 9, 2016
By Cara Wood on 7:00 AM on July 26, 2016
The Takeaway: There are four essential components of the ultimate product content team - a leader, a technician, a workflow manager and a maintenance process.
Even if you have a super power, rich product content doesn't just appear out of thin air. It requires coordination - internally and externally - and pre-defined, repeatable processes. It demands a product content team that is dedicated to the creation, management and syndication of product information across ecommerce sites.