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THE SALSIFY SMARTER MERCHANDISING BLOG

At The Whiteboard: The Importance of Continual Optimization on the Digital Shelf

By Peter Crosby on 9:00 AM on August 6, 2018

Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are losing market share they once easily captured. Brands deeming this an operational efficiency challenge, rather than the new reality of commerce will continue to see market share shrink as reducing time-to-market often means neglecting the change of consumers and retailer requirements.

Is Influencer Marketing Declining or Transitioning?

By Caroline Egan on 8:57 AM on July 16, 2018

As social media gained prominence in our daily lives over the last 10 years, so did brands desire to capture and utilize users with massive followers to promote their products and gain influence with new customers. Yes, we’re talking about influencers and it’s a big market, CNBC estimated the market was worth $1 billion dollars in 2017. With the rise of fake accounts and bots infiltrating social media, brands are taking a critical look at their influencer relationships and determining the best way forward to engage consumers.

The Rise of Ecommerce Pop-Ups & How It's Innovating the Shopping Experience

By Caroline Egan on 9:38 AM on June 26, 2018

When it comes to ecommerce first brands, a sign of success in disrupting their market is opening a brick & mortar location. We’ve seen this with Warby Parker, Bonobos, Casper, and Cuyana- Warby Parker has opened 75 locations within 8 years of its founding. While these larger, more established ecommerce brands are seeking physical expansion and have taken market share from consumer giants, smaller emerging brands enter brick & mortar with pop up stores. Ecommerce pop-up stores in particular have become a way for these brands to test out the market, gain exposure and connect with their shoppers.

How to Customize Content Across Your Sales Channels

By Salsify on 9:06 AM on June 14, 2018

Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights are rolling in. Congrats! Your brand is reaching more consumers through search and comparison engines.

5 Takeaways from IRCE 2018

By Caroline Egan on 9:00 AM on June 12, 2018

Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.

Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel

By Cara Wood on 8:00 AM on February 7, 2017

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were built for a digital age. How can those in the middle compete for dollars? It's about investing in your consumer experience. Here are three ways to recapture consumers' hearts in today's omnichannel reality.

Inject SEO into your product content strategy

By Cara Wood on 10:01 AM on September 1, 2016
If you want to win sales this holiday season, you need to get your product content on Google, optimize it by injecting some SEO into your PLAs and listen to your customers.

The path to digital mastery [Video]

By Peter Crosby on 8:15 AM on August 30, 2016

Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.  

Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.

Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates

By Peter Crosby on 9:24 AM on August 26, 2016

Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow through on buying it is highest on mobile phone - 81% of mobile shopping carts are abandoned. We offer three keys to a great mobile phone shopping experience to help you recover these potential sales.

Despite enticing product offerings, ecommerce retailers are getting cart-blocked at checkout. What gives? In 2014, online marketers lost $4 trillion in sales due to merchandise that was abandoned in online shopping carts.

The aftermath of Amazon Prime Day: 5 things we learned

By Cara Wood on 12:01 PM on August 15, 2016

There's lots to learn from this year's Amazon Prime Day.

The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors and the modern retail space in general.

Did you buy anything on Amazon Prime Day? If you did, you likely spent around $112, contributing to the $2.5 billion in sales that Amazon raked in. And your order was just one of approximately 22,321,428 other Amazon Prime Day transactions.

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