Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were built for a digital age. How can those in the middle compete for dollars? It's about investing in your consumer experience. Here are three ways to recapture consumers' hearts in today's omnichannel reality.
Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel
By Cara Wood on 8:00 AM on February 7, 2017
Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.
Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.
By Peter Crosby on 9:24 AM on August 26, 2016
Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow through on buying it is highest on mobile phone - 81% of mobile shopping carts are abandoned. We offer three keys to a great mobile phone shopping experience to help you recover these potential sales.
Despite enticing product offerings, ecommerce retailers are getting cart-blocked at checkout. What gives? In 2014, online marketers lost $4 trillion in sales due to merchandise that was abandoned in online shopping carts.
By Cara Wood on 12:01 PM on August 15, 2016
The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors and the modern retail space in general.
Did you buy anything on Amazon Prime Day? If you did, you likely spent around $112, contributing to the $2.5 billion in sales that Amazon raked in. And your order was just one of approximately 22,321,428 other Amazon Prime Day transactions.
The Takeaway: Consumers are shopping across many devices, and as a result, they're interacting with multiple channels. It's called distributed commerce and it's dramatically changing the customer journey. Here are some tips on how to unify and bring consistency to that crazy path to purchase.
By Michelle Burtchell on 10:45 AM on August 1, 2016
The Takeaway: For consumers, mobile devices play a variety of different roles in the shopping experience. That means your brand must wholly consider mobile as a platform and mobile shopping behaviors when creating and optimizing product content.
You might call it mobile shopping: the act of using a smartphone or tablet to browse product selections and make purchases. However, using the term "mobile shopping" is a bit disingenuous.
The Takeaway: Nike, Under Armour and Lululemon are top athletic apparel brands that are more similar to top lifestyle brands thanks to their abilities to effectively market their products as smaller pieces of a bigger brand-community puzzle.
When it comes to creating a top "lifestyle" brand, Nike, Under Armour and Lululemon picked up the ball and ran with it. While Nike took point on developing a community of loyal customers, the relative-rookie in the athleisure space, Lululemon, isn't too far behind in this race, and Under Armour considers itself an underdog that's capable of stepping to the ring with the biggest athletic apparel brands.
The Takeaway: A recent survey highlighted the need for excellent in-store experiences, and getting there requires using digital tools in-store to support those experiences. Here are five brands that get it.
The science fiction world of retail, where physical shopping is fueled by digital tech, is way closer to reality than you might think.
By Peter Crosby on 9:08 AM on July 19, 2016
The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.
You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?