Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are losing market share they once easily captured. Brands deeming this an operational efficiency challenge, rather than the new reality of commerce will continue to see market share shrink as reducing time-to-market often means neglecting the change of consumers and retailer requirements.
By Peter Crosby on 9:00 AM on August 6, 2018
By Caroline Egan on 8:57 AM on July 16, 2018
As social media gained prominence in our daily lives over the last 10 years, so did brands desire to capture and utilize users with massive followers to promote their products and gain influence with new customers. Yes, we’re talking about influencers and it’s a big market, CNBC estimated the market was worth $1 billion dollars in 2017. With the rise of fake accounts and bots infiltrating social media, brands are taking a critical look at their influencer relationships and determining the best way forward to engage consumers.
By Caroline Egan on 9:38 AM on June 26, 2018
When it comes to ecommerce first brands, a sign of success in disrupting their market is opening a brick & mortar location. We’ve seen this with Warby Parker, Bonobos, Casper, and Cuyana- Warby Parker has opened 75 locations within 8 years of its founding. While these larger, more established ecommerce brands are seeking physical expansion and have taken market share from consumer giants, smaller emerging brands enter brick & mortar with pop up stores. Ecommerce pop-up stores in particular have become a way for these brands to test out the market, gain exposure and connect with their shoppers.
By Salsify on 9:06 AM on June 14, 2018
Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.
Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel
By Cara Wood on 8:00 AM on February 7, 2017
Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were built for a digital age. How can those in the middle compete for dollars? It's about investing in your consumer experience. Here are three ways to recapture consumers' hearts in today's omnichannel reality.
Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.
Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.
By Peter Crosby on 9:24 AM on August 26, 2016
Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow through on buying it is highest on mobile phone - 81% of mobile shopping carts are abandoned. We offer three keys to a great mobile phone shopping experience to help you recover these potential sales.
Despite enticing product offerings, ecommerce retailers are getting cart-blocked at checkout. What gives? In 2014, online marketers lost $4 trillion in sales due to merchandise that was abandoned in online shopping carts.
By Cara Wood on 12:01 PM on August 15, 2016
The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors and the modern retail space in general.
Did you buy anything on Amazon Prime Day? If you did, you likely spent around $112, contributing to the $2.5 billion in sales that Amazon raked in. And your order was just one of approximately 22,321,428 other Amazon Prime Day transactions.