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3 Goals for Your E-Commerce Content Strategy in 2018

By Cara Wood on 8:00 AM on January 19, 2018

It takes a lot to find the perfect pair of jeans. The style, color, desired leg shape, rise on the waistline, and stretch of the denim all play a role. Levi’s took each of these variables into account with the launch of its new virtual stylist program – and delivered a new kind of digital product experience.

The path to digital mastery [Video]

By Peter Crosby on 8:15 AM on August 30, 2016

Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.  

Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.

How to write product descriptions that win sales

By Cara Wood on 8:00 AM on August 23, 2016
Shoppers are conducting more product research than ever, and that means brands must provide detailed product descriptions that answer all the questions those consumers might have.

How to Build the Perfect Strike Team

By Joe Gaudreau on 9:28 AM on August 17, 2016

Taking the leap to wrangle all the product content that exists throughout your organization into a single, organized place is a complex undertaking. No matter the size of your organization, it requires coordination across multiple stakeholders. Done right, it will boost your sales and decrease your overhead. But to get it right, you’re going to need what we at Salsify call a Strike Team. That’s our term for a cross-functional team responsible creating those critical processes needed for successful product experience management within your organization. This group needs to be ready to sprint, deliver some quick wins, and drive change throughout your organization.

How to establish a product content workflow for the holiday season

By Cara Wood on 8:35 AM on August 9, 2016

Have you established processes to improve and/or create product content before the holiday season starts?

Product content teams, assemble (before Black Friday)!

By Cara Wood on 7:00 AM on July 26, 2016

A savvy product content team will help your brand succeed this holiday season.

The Takeaway: There are four essential components of the ultimate product content team - a leader, a technician, a workflow manager and a maintenance process.

Even if you have a super power, rich product content doesn't just appear out of thin air.  It requires coordination - internally and externally - and pre-defined, repeatable processes. It demands a product content team that is dedicated to the creation, management and syndication of product information across ecommerce sites.

GTIN Management Standard: 10 new product information management rules

By John Apicella on 8:25 AM on July 20, 2016

The new GTIN rules are way simpler.

The Takeaway: GTIN Allocation Rules are now called the GTIN Management Standard, and the list of requirements shrunk from 46 complex ones to 10 simpler product identification rules that make your life easier. This blog post will help you make sense of the changes and new requirements.

GTINs - or Global Trade Item Numbers - are those unique identifiers, ranging in length from 8-14 digits that help your brand, retailers and consumers identify your products.

New ebook - 9 steps to maximize your product sales this holiday season

By Peter Crosby on 9:08 AM on July 19, 2016

Prepare for the holiday season with some help from our latest ebook on how to maximize your product sales.

The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.

You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?

Does price matter? Why price comparison shopping isn't the end of retail

By Peter Crosby on 10:30 AM on July 7, 2016

The price tag isn't the only thing - or the most important thing - on your shoppers' minds.

The Takeaway: Consumers aren't just searching for the best price online, don't underestimate the impact of the customer experience in winning sales. Good product content and convience can drives sales despite the cost of items.

Price matters. But not as much as you might think.

Yes, consumers are conducting "price comparison shopping." They're picking up their smartphones while in stores, and they're completing Google searches, checking out retailers' apps and visiting brands' sites. Think With Google found that 82 percent of shoppers use their phones to find supplemental information - prices, but also product content such as detailed ingredients lists and customer reviews.

Introducing the new Salsify Sell Sheets

By Evelyn Hartz on 11:00 AM on June 21, 2016

As a member of an ecommerce team at a brand, you live in the world of digital. But some of your smaller retail buyers still ask for printed sell sheets to sell your products.

Creating printable versions of your sell sheets can be a huge time suck for your team.

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