It takes a lot to find the perfect pair of jeans. The style, color, desired leg shape, rise on the waistline, and stretch of the denim all play a role. Levi’s took each of these variables into account with the launch of its new virtual stylist program – and delivered a new kind of digital product experience.
By Cara Wood on 8:00 AM on January 19, 2018
Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.
Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.
Taking the leap to wrangle all the product content that exists throughout your organization into a single, organized place is a complex undertaking. No matter the size of your organization, it requires coordination across multiple stakeholders. Done right, it will boost your sales and decrease your overhead. But to get it right, you’re going to need what we at Salsify call a Strike Team. That’s our term for a cross-functional team responsible creating those critical processes needed for successful product experience management within your organization. This group needs to be ready to sprint, deliver some quick wins, and drive change throughout your organization.
By Cara Wood on 8:35 AM on August 9, 2016
By Cara Wood on 7:00 AM on July 26, 2016
The Takeaway: There are four essential components of the ultimate product content team - a leader, a technician, a workflow manager and a maintenance process.
Even if you have a super power, rich product content doesn't just appear out of thin air. It requires coordination - internally and externally - and pre-defined, repeatable processes. It demands a product content team that is dedicated to the creation, management and syndication of product information across ecommerce sites.
By John Apicella on 8:25 AM on July 20, 2016
The Takeaway: GTIN Allocation Rules are now called the GTIN Management Standard, and the list of requirements shrunk from 46 complex ones to 10 simpler product identification rules that make your life easier. This blog post will help you make sense of the changes and new requirements.
GTINs - or Global Trade Item Numbers - are those unique identifiers, ranging in length from 8-14 digits that help your brand, retailers and consumers identify your products.
By Peter Crosby on 9:08 AM on July 19, 2016
The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.
You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?
By Peter Crosby on 10:30 AM on July 7, 2016
The Takeaway: Consumers aren't just searching for the best price online, don't underestimate the impact of the customer experience in winning sales. Good product content and convience can drives sales despite the cost of items.
Price matters. But not as much as you might think.
Yes, consumers are conducting "price comparison shopping." They're picking up their smartphones while in stores, and they're completing Google searches, checking out retailers' apps and visiting brands' sites. Think With Google found that 82 percent of shoppers use their phones to find supplemental information - prices, but also product content such as detailed ingredients lists and customer reviews.