It’s no secret that to win online you need a strong team supporting the company’s ecommerce efforts. Everything related to product content, from its creation, management, syndication and updating is crucial to driving sales on sites like Amazon, Walmart, Target, and hundreds of others have started realizing the importance of having an effective team in place that can ensure consistency, quality and growth of the product lines. In fact, according to a recent study commissioned by the Cleveland Research Company on Best Practices for Ecommerce Teams revealed that 66% of brands in ecommerce are planning to hire professionals in the field before or during 2019.
By Maria Lisac-Ramirez on 10:05 AM on November 13, 2018
By Chris Vanasdalan on 8:00 AM on November 9, 2018
As a marketer, it can be incredibly challenging to identify the key product considerations consumers are looking for during the research and consideration phase of the buying process. This uncertainty makes it difficult to deliver the right product content at the right time, so they can make an informed purchase decision.
Amazon Business saw annual revenue of $10 billion this year, up from $1 billion in 2015, the year it launched. Amazon’s ability to grow its B2B business at such a rapid pace is evidence that the B2B buyer wants the ease and frictionless experience of their consumer lives to be in their professional life. In fact, the B2B ecommerce market is set to grow $1.2 trillion by 2021, according to Forrester Research.
By Caroline Egan on 9:13 AM on November 1, 2018
Chances are you’ve slipped your feet into a pair of socks made by Renfro Corporation. It’s estimated that the almost century-old legwear manufacturer produces one of every five pairs of socks in the US. Karen Howard, director of digital operations at Renfro, has 30 years of retail experience and has spent the last two years working to usher digital change throughout the company’s go-to-market operations.
By Lauren Lindsey on 9:00 AM on October 29, 2018
When next day shipping won’t cut it and you don’t have time to meander the aisles of a store, “Buy Online, Pick Up in Store (BOPIS) ” provides consumers an efficient and easy method to buy. Retailers of all types have embraced this omni-channel tactic as shoppers look for increasing convenience and cost effective solutions for their buying habits. Fifty-seven percent of online shoppers have used this service within the last year with retailers seeing BOPIS orders accounting for 21-30% of their revenue.
By Salsify on 7:03 AM on July 31, 2017
Consumers need to find the correct product specs for your full catalog no matter where they shop. Distributors and retailers want a reliable source of your product information delivered in a format specific to each of their needs. Salsify is a strategic partner for several leading product manufacturers including Hansgrohe, HARMAN, Honeywell and Bosch.
By Peter Crosby on 9:08 AM on July 19, 2016
The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.
You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?