In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce ...
56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is the ...
As consumer and business buyers shift to shopping more online, it only follows that brand manufacturers must also invest more in creating better digital product content to support ...
Digital will influence 40% of all B2B transactions in the coming year. In addition, the ecommerce market for business-to-business manufacturers is forecasted to grow by 22% over ...
As a marketer, it can be incredibly challenging to identify the key product considerations consumers are looking for during the research and consideration phase of the buying ...
Manufacturers that sell exclusively to B2B customers face a unique set of marketing and digital content challenges. Formatting digital product content for an in-house B2C ...
Amazon Business saw annual revenue of $10 billion this year, up from $1 billion in 2015, the year it launched. Amazon’s ability to grow its B2B business at such a rapid pace is ...
After attending the B2B Next Conference in Chicago, it’s become abundantly clear that there is one central theme permeating the current state of B2B digital commerce: if ...
