B2b

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

PXM

7 minute read

Why a Supplier Portal Isn’t Necessary — And What To Use Instead

Product data rarely arrives “ready to use.” Unfortunately, it often shows up incomplete, missing important specs, inconsistent, or in the wrong file type.

Ecommerce Technology

8 minute read

How To Navigate Marketing Challenges Facing B2B Industrial Manufacturers

Business-to-business (B2B) marketing is no easy task, but for B2B industrial manufacturers, there’s an added layer of challenge: The products they sell are often highly...

Ecommerce Marketing

7 minute read

Top 5 B2B Ecommerce Trends in 2026: Modern Intelligence, Trust, and Buying

The global business-to-business (B2B) ecommerce market is rapidly growing and is projected to reach $62.2 trillion by 2030, according to Capital One Shopping.

Retailers

2 minute read

Distributors: Stop Trying to Fix Your Suppliers — Here’s What to Do Instead

Ecommerce Technology

11 minute read

How the Right B2B Ecommerce Solutions Can Drive Digital Transformation

The line between ecommerce and brick-and-mortar stores is blurring.Consumers now expect a hybrid in-store experience that combines the see-it, touch-it, try-it benefits of...

Artificial Intelligence

11 minute read

How AI Shopping Is Affecting B2B Buying Behavior and Loyalty Across Audience Groups

AI is big business, and offers an opportunity for B2B brands — if they can get it right.

Most Popular

View all Posts

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.