Report: IDC MarketScape Assesses Capabilities and Strategies of PIM Vendors

Salsify named a leader in IDC MarketScape

IDC has issued its first-ever IDC MarketScape assessment of the capabilities and strategies of enterprise PIM vendors worldwide. This important report represents benchmark research to guide organizations in their evaluation and selection of a PIM platform. 

Download the report excerpt to learn more. 

*Source: IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment (Doc #US45353419, December 2019-2020)

From this report you will learn about:

  • The IDC MarketScape's view on the importance of PIM solutions to "creating consistent, engaging, and multi-channel product experiences to drive commerce"*
  • The necessary criteria for evaluating the capabilities and strategies of PIM vendors.
  • The full evaluation of Salsify by the IDC MarketScape

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.