PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Whether you use a Product Information Management (PIM) or Master Data Management (MDM), it's worth a serious look at how your data is organized. The goal is to bring more efficiency in your marketing supply chain and power your modern commerce needs.
We all know that PIM taxonomy means being able to source, manage (centralize), and enrich product content. While we still use the term PIM for "Product Information Management", you might want to start thinking of it as "Product Experience Management."
This philosophy is one shared here at Salsify for how you should enrich your products for the e-commerce world.
In other words, you should try to make your PIM as flexible as possible for consumers who often find products through means other than traditional methods. Traditional in this sense means a consumer browsing for a product through categories.
For e-commerce, you need to expand your PIM toward enriching your products in ways that makes it faster for consumers to find what they want.
Many marketing analysts recommend e-commerce businesses like yours create multiple taxonomies to help you sell your products more efficiently. The key is to make your PIM taxonomy as friendly as possible to your marketers so they can keep making your product content useful across every channel you sell on.
The 2018 Forrester PIM Wave called out Product Information Management as a tool more fit to support digital commerce professionals and their workflows than traditional enterprise data management. In the past PIM was squarely focused on content onboarding, content centralization and governance. According to the report, PIMs are bringing more capabilities (traditionally under MDM) like data management and centralization of content into the purview of business users. Learn our key takeaways from the 2018 Forrester PIM Wave.
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