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The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on Forrester’s evaluation of Salsify. In an additional post I discuss our point of view on PIM and how it fits in with modern commerce requirements.
One of the biggest challenges when buyers hear the word PIM is that there is no common agreement on what problem these tools solve and therefore what the key capabilities focus on. From Salsify’s perspective, we were encouraged to see Forrester pushing Product Information Management as a tool more fit to support digital commerce professionals and their workflows than traditional enterprise data management. In our view, this was manifest in the criteria behind the evaluation. In the past PIM was squarely focused on content onboarding, content centralization and governance, but we welcome the addition of content creation and enrichment as well as content distribution.
“From its roots in large enterprise MDM, the PIM market transformation now is complete.” Only one of four vendors have maintained their leadership position when compared to the 2014 Wave evaluation.
Forrester highlights that digital business professionals need a PIM to centralize content and manage multichannel requirements. Not having a PIM risks having inconsistent content and falling behind the competition. PIMs enable teams to be successful by enabling four core functions:
According to the report, PIMs are bringing more capabilities (traditionally under MDM) like data management and centralization of content into the purview of business users. So much so that PIMs are now differentiating based on the level of control business users have to write rules, create workflows, manage taxonomies, and change data models. The report also notes that cloud computing has contributed to transforming the market in several ways:
This was Salsify’s first participation in a Forrester PIM Wave and are thrilled to have received high marks on:
In their written analysis, Forrester called out two weaknesses: limited API connections for retailers outside the US, and highlighted our ability to manage internationalized content as weaker compared with those of other PIM vendors. These are both big areas of investment for Salsify and we are taking the following steps:
Disclaimer: This information is intended to outline how we are currently thinking about our general product direction. It is intended for guidance only, and should not be interpreted as a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
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