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I shared our key takeaways from the 2018 Forrester PIM Wave in an earlier post. The most important buying criteria for PIM Software buyers is time to value. In this post I discuss which specific factors drive faster time to value as well as what additional components beyond PIM, an effective digital commerce workflows requires.
PIM helps companies source, manage (centralize), and enrich product content. But for most digital commerce professionals, product content and digital asset management (DAM) is one component of a broader digital commerce workflow. These commerce professionals operate in a flywheel economy where algorithms act as gatekeepers for what consumers can see and purchase. Playing to this algorithm involves taking an outside-in approach where digital business professionals are armed with insights on what content is most effective, they source, manage and enrich that content and efficiently publish that out in a closed loop model.
At Salsify, we refer to this approach as Product Experience Management (PXM). As such, these platforms enable digital business professionals to:
When I survey B2B commerce pros on the criteria they use to make buying decisions, time to value is almost always among their top 3 reasons. To credibly drive it, here are a few things to consider when assessing PIM vendors:
Disclaimer: This information is intended to outline how we are currently thinking about our general product direction. It is intended for guidance only, and should not be interpreted as a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
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