Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Brands and manufacturers have three huge, scalable opportunities in using enhanced content’s video, rich media, and comparison charts on digital catalogs and product pages. When enhanced content is present, shoppers are 25% more likely to purchase according to Jupiter Research. Brands selling to retailer and distributor customers can benefit from providing this type of content to their partners.
Standing out on the digital shelf is important, no matter if your customer is a consumer or a business. Three years ago, shoppers wanted just 3 images and no video. Today, those numbers have increased to 6 images and two videos.
Below-the-fold video and high-resolution product images give a deeper dive into your brand. These storytelling opportunities are consistent across all touch points, showcase key features to differentiate yourself from the competition. You can also build comparison charts to showcase what’s unique across your products line and answer questions customers frequently ask.
Think of enhanced content as an ever-present, always current, universally accessed sales pitch deck. By using dynamic elements – like video and image galleries – in your digital sell sheets and product catalogs, the product pages become an easy-to-access salesforce enablement tool for your teams.
There are different types of layouts, and with the product-specific rich media, the clients will feel as though the experience has been tailored to their needs—because it has been, just with less fuss and more efficiency on your end.
Your business buyers are everyday consumers who shop for home décor, CPGs, and clothing just like everyone else. Why wouldn’t they expect the same experience when shopping while on the clock?
With enhanced content, easy-to-build comparison charts pull from your latest product insights. Right away, clients have access to the competitive research they need all in one place, saving them time and energy.
With Salsify’s unified platform, product data and enhanced content capabilities live in the same system. This means that instead of building layouts one-at-a-time (which can be time-consuming and expensive), brands can map product attributes to templates and create enhanced content pages for multiple products at once. For example, a home furniture brand customer used Salsify to develop and publish 800 enhanced content pages in just two days, saving nearly $80,000.
Salsify’s enhanced content solution helps brands create enhanced content for more products with less work so they can deliver engaging, interactive shopping experiences. Check it out for yourself here.