When Leonard Ortega, the former director of ecommerce for the brand, joined the company, he knew that product content would be at the center of its transformation.
Essential to this transformation was creating a single source of truth for product content that could be used by both the ecommerce and sales teams.
Ortega knew his team needed to embrace digital transformation and partnered with Salsify to make changes to speed time to market, increase crossfunctional collaboration, and support D2C growth.
“People were grabbing information from multiple sources, and it wouldn't necessarily be the most up-to-date or correct information. This caused miscommunication errors and delays throughout the organization.”
“Working with Salsify, we now have a single source of truth for all our teams — a key for any organization.” — Leonard Ortega Califia Farms, Former Director of Ecommerce”
“Our sales team can access the Salsify catalog anytime, anywhere. I’d estimate we save a day of time that would have been spent in a back-and-forth between sales and marketing.”