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Plant-based beverage brand Califia Farms optimizes product content with Salsify to grow D2C sales.
Founded in 2010 and headquartered in Los Angeles, Califia Farms manufactures and distributes plant-based milks, creamers, juices, and yogurts. Its mission is to create products that are nourishing for people and the planet.
The brand has prioritized digital transformation for many years, helping them drive sales and capitalize on consumer interest using first-hand insights from its direct to-consumer (D2C) website.
When Leonard Ortega, the former director of ecommerce for the brand, joined the company, he knew that product content would be at the center of its transformation.
Essential to this transformation was creating a single source of truth for product content that could be used by both the ecommerce and sales teams.
Ortega knew his team needed to embrace digital transformation and partnered with Salsify to make changes to speed time to market, increase crossfunctional collaboration, and support D2C growth.
“People were grabbing information from multiple sources, and it wouldn't necessarily be the most up-to-date or correct information. This caused miscommunication errors and delays throughout the organization.”
Leonard Ortega, Former Director of Ecommerce
“Working with Salsify, we now have a single source of truth for all our teams — a key for any organization.” — Leonard Ortega Califia Farms, Former Director of Ecommerce”
Leonard Ortega, Former Director of eCommerce