PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
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Webinars
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Engineering Blog
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Events
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Founded in 2010 and headquartered in Los Angeles, Califia Farms manufactures and distributes plant-based milks, creamers, juices, and yogurts. Its mission is to create products that are nourishing for people and the planet.
The brand has prioritized digital transformation for many years, helping them drive sales and capitalize on consumer interest using first-hand insights from its direct to-consumer (D2C) website.
Califia Farms' D2C site previously focused on providing branded content, not driving sales from its channel.
When Leonard Ortega, the former director of ecommerce for the brand, joined the company, he knew that product content would be at the center of its transformation.
Essential to this transformation was creating a single source of truth for product content that could be used by both the ecommerce and sales teams.
Ortega knew his team needed to embrace digital transformation and partnered with Salsify to make changes to speed time to market, increase crossfunctional collaboration, and support D2C growth.
“Ecommerce is a fast-paced ecosystem, so it’s key to have the most current information and assets for your products in one place. As an organization, you need to keep up the pace while mitigating risk and errors.”
— Leonard Ortega, Califia Farms, Former Director of Ecommerce
Create a Central Source of Truth for Product Content
The Califia Farms team used Salsify to centralize its product information, allowing them to easily access, manage, and update content to ensure accuracy across its teams and priority channels. This change has streamlined their go-to-market processes, giving them the ability to keep up in the “fast-paced ecosystem” of ecommerce.
Leverage First-Party Data to Optimize Content
Thanks to its D2C channel, Califia Farms has gathered a wealth of data on its customers' preferences and can use these insights to tailor its offerings, packaging design, and messaging, aligning its product development and product experience with the needs of its core audience.
“Working with Salsify, we now have a single source of truth for all our teams — a key for any organization.”
— Leonard Ortega.Califia Farms, Former Director of Ecommerce
400% D2C Sales Increase
The Califia Farms team made a significant impact on its D2C ecommerce growth with Salsify. After identifying a strong correlation between products with increased product detail views and conversion, they featured these items on their homepage, leading to an “average of 400% growth in units sold for these products.”
Improved Speed to Market
After using Salsify to create a central source of truth for its product information, Califia Farms can now activate content to marketplaces and other channels more efficiently. Each team can now access the most accurate and up-to-date information without miscommunication errors or delays. "I'd estimate we save a day's worth of time that would have been spent in back-and-forth emails," Ortega said.
"I'd estimate we save a day's worth of time that would have been spent in back-and-forth emails."
— Leonard Ortega.Califia Farms, Former Director of Ecommerce
“Ecommerce is a fast-paced ecosystem, so it’s key to have the most current information and assets for your products in one place. As an organization, you need to keep up the pace while mitigating risk and errors.”
— Leonard Ortega, Califia Farms, Former Director of Ecommerce
“Working with Salsify, we now have a single source of truth for all our teams — a key for any organization.”
— Leonard Ortega.Califia Farms, Former Director of Ecommerce
"I'd estimate we save a day's worth of time that would have been spent in back-and-forth emails."
— Leonard Ortega.Califia Farms, Former Director of Ecommerce
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Salsify is your foundation for digital shelf success, empowering you with the tools needed to win.