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    September 9, 2020
    4 minute read

    Salsify Announces Industry-First Commerce Experience Management (CommerceXM) Platform

    by: Christian Hassold

    “By 2022, organisations using multiple go-to-market approaches for digital commerce will outperform non-commerce organisations by 30 percentage points in sales growth.” —Gartner, August 2020

    Consumers research products online. They compare price points. They read detailed product and brand reviews. They watch how-to videos or product explainers. They purchase on web, mobile, app, social, and other digital channels. Every single consumer purchase is now digitally influenced. 

    This digital evolution has resulted in an explosion of potential touchpoints between a brand and its target market, including third-party (3P) retailer platforms, direct-to-consumer (D2C) sites, social media channels, marketplaces, and so many more. 

    Couple this with the rapid acceleration of online shopping over the past few months, the digital shelf has become more varied and unwieldy than ever. 

    Brands Need a New Type of Commerce Platform

    Brand manufacturers now require a new type of commerce platform to win on the digital shelf. Salsify is excited to announce the launch of the very first Commerce Experience Management (CommerceXM) platform. 

    CommerceXM combines Product Experience Management (PXM) — which leverages an integrated product information management (PIM) platform, digital asset management (DAM), and an experience builder — with core commerce capabilities designed to enable sales across retailer and distributor channels, as well as marketplaces, social commerce channels, and D2C sites. 

    Through integrating all the capabilities brands need to support and transact commerce experiences through one tech stack, our goal with CommerceXM is to enable brands to move faster than their competition to optimise every digital touchpoint for discovery, conversion, and brand affinity. 

    Click here to learn more about CommerceXM

    Welcoming a New Leader to Salsify

    This move towards CommerceXM has been in the making for a long time. Since founding, we have always envisioned Salsify as a commerce platform. Those who took notice of our evolution over the years have seen a stream of new product functionality that goes well beyond the standard PXM product set.

    With today’s general availability of Salsify for Marketplace Commerce, providing customers with the unique ability to manage product experiences, as well as order and inventory data through a centralised listing exchange, we believe CommerceXM more fully captures both how we currently help customers and our overall long-term strategic vision.

    In line with this long-term vision, we’re proud to announce the appointment of Mike Milburn as the new president of Salsify. Milburn was most recently the chief customer officer at Salesforce and will lead all customer and go-to-market efforts for su, helping us institute first-rate customer service across the globe as we begin this next chapter in our journey. 

    Partnering for CommerceXM

    New customer feedback for our CommerceXM platform has been incredibly positive. Below are some quotes from our customers who partnered with us during the development of these capabilities:

    "For Libbey, being on the forefront of commerce means that our target consumers are greeted with the same great brand experience across every digital channel, and our internal teams are operating with maximum efficiency through centralised product content and order and inventory management. Salsify continues to be a great partner in helping us push the envelope towards offering a commerce experience that others in our industry simply can't touch."

    — Ryan Griffith, Sr. Director of Ecommerce, Libbey

    "We pride ourselves on offering an incredible experience in every interaction customers have with our brand. That experience starts with our ecommerce strategy. We're incredibly excited about how Salsify's CommerceXM platform ensures that no matter where customers see InterMetro's brand, ranging from our corporate site to our dealer partners who leverage our content, they will be greeted with a consistently incredible commerce experience."

    — AJ Zambetti, Director of Creative and Brand Communications, InterMetro

    Without the inventiveness and drive in our customers, and their willingness to provide feedback and insight into their business goals, our continued success and growth wouldn’t be possible. They are the ones at the forefront of commerce in this new era of brand manufacturing. 

    We are honored and thankful to be partnering with them to be shining examples for the rest of their respective industries on how to win on the digital shelf. 

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