<img height="1" width="1" src="https://www.facebook.com/tr?id=973228766067554&amp;ev=PageView &amp;noscript=1">

Transformers Blog Header Title

Resources for and from change champions like you

A/B Testing on The Digital Shelf: At The Whiteboard (Clone)

Peter Crosby | October 10, 2018

How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy brands need to go deeper to understand how to improve product performance across the digital shelf. A/B testing can provide insight into what will make the difference--it's important to approach A/B testing in a methodical manner.

In our latest At The Whiteboard, our Co-Founder Rob Gonzalez dives into the three factors that we've determined are the best way to A/B test on the Digital Shelf:
  • Be Specific about what you're measuring.
  • Start Small and keep experiments manageable
  • Don't be Overly Data-Driven and be reasonable empirical standards, so you can take meaningful actions.

 

 

 

Ready for the next steps in A/B testing? Learn more from our report on The Sales Impact of Optimized Product Content. 

New call-to-action

 

 

 

 

Sign up for weekly updates

May we send you relevant content such as ebooks, white papers, research reports, webinar invitations, and event invitations?