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“What’s key for us is while all our product information is in one place in Salsify, we can automatically generate and maintain customized product feeds appropriate to every channel.”
Salsify has pioneered the "syndication as a service" model, which brings the customer prebuilt knowledge of an endpoint's content requirements and format.
[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.