"This [Salsify] automation frees our team to focus on creating content and campaigns that convert more consumers across all digital and physical channels and to think about the future and how we can continue to deliver for our shoppers and customers across the digital shelf."
— Halle Herzog, Lead Digital Shelf, The Kraft Heinz Company
The Results
Kraft Heinz Updates Retailer Product Content in Minutes — Not Days
Salsify helps Kraft Heinz update retailer product content in just minutes — a process that previously took days. This partnership helps Kraft Heinz create best-in-class consumer experiences for its customers and retail partners at scale through optimized and relevant product content across the digital shelf.
Kraft Heinz Prioritizes Product Content Optimization
Using Salsify, the North American digital shelf team can more easily manage the massive volume of updates that come with product seasonality, packaging and marketing changes, innovative launches, and retailer-specific content needs.
Kraft Heinz is actively working to ensure its family of products is positioned for success both online and in-store. This approach includes managing seasonal and regular business packaging and marketing changes to ensure successful merchandising.
Enhanced Content Converts Kraft Heinz Shoppers
Kraft Heinz found that detailed photos, videos, and other enhanced content helps convert shoppers, such as recipes for the Velveeta and Philadelphia brands, detailed nutrition information for a wide range of the Primal Kitchen offerings, and cooking tips for Heinz condiments with Ore-Ida frozen potatoes.
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