Salsify’s co-founder and CMO Rob Gonzalez is back at the whiteboard to discuss what challenges remain on the digital shelf.
Delivering a winning product experience today with complete, up-to-date, and engaging product details across every touch point along the shopper’s journey is critical. A PXM approach helps manage the complexity of product data and sales channels by collecting the right information, connecting to the right end points to send that data and automating the process to reduce friction.
What is product experience management today ? Learn the answer and how to manage the process when both data and end point requirements are continuously changing.