Brands sell their products to hundreds of trading partners, from retailers and wholesalers to distributors and ecommerce marketplaces.
But all these channels have made sharing accurate, high-quality product data more complex. Previously, brands had to rely on manual spreadsheets and point-to-point connections that only worsened data errors and inconsistencies.
However, the Global Data Synchronization Network (GDSN) emerged to solve this problem. GDSN, a network of interconnected, interoperable data pools, enables brands to securely, accurately, and efficiently share product data with their trading partners.
Salsify’s GS1-certified GDSN Data Pool streamlines the network connection process, while also using artificial intelligence (AI)-driven automation to seamlessly match product data to various trading partner requirements.
Here’s how Salsify’s unified, AI-powered GDSN solution drives greater operational efficiency and accelerates go-to-market for brands.
What Is the GDSN?
The GDSN is the world’s largest product data network. It provides a central place for brands to synchronize and exchange data across their supply chain in real time, rather than manually sharing information with trading partners on a one-to-one basis.
GDSN consists of various GS1-certified data pools. GS1 is a global standards organization responsible for barcodes and other product identifiers that create a common business language across industries such as retail, logistics, and more. GS1 certification indicates that the data pools within the GDSN meet high standards for interoperability, data quality, and security.
The GDSN currently includes more than 50 GS1-certified data pools. Each data pool syncs with specific attributes that each brand and retailer defines, ensuring data quality and accuracy. Brands and their trading partners can use the GDSN to access product data, such as logistics, shipping, and regulatory information.
Salsify is one of several providers whose GS1-certified data pool connects to the GDSN. However, Salsify’s solution exceeds the capabilities of traditional data pools, offering a modern user experience, advanced AI capabilities, and integration with a unified product experience management (PXM) platform that helps brands get their products on the digital shelf more efficiently and accurately.
Salsify GDSN Data Pool: A Modern Solution for Seamless Data Sharing
GDSN Data Pool embeds master data management, automated validation, and multi-endpoint syndication into a single solution. It employs a modern, AI-first approach that unifies in-store, online, and supply chain content in one place. The solution is built on the Salsify PXM, drawing from a central source of truth that strengthens and unifies governance for product data.
Salsify GDSN Data Pool offers powerful features that drive efficiency for brands. Using Salsify Readiness Reports, the solution validates logistics data against market and industry GDSN requirements before it’s deployed to the network, which minimizes errors.
Retailers also benefit from these capabilities. Data is validated at the market, industry, and retailer-specific levels before it’s synchronized on the GDSN, reducing duplicate work and back-and-forth communication that slows time to market.
Since its launch, Salsify GDSN Data Pool has created more than 56,000 unique global trade item numbers (GTINs), synchronized more than 61,000 GTINs, and sent data to more than 500 unique destinations — helping brands and retailers drive better product experiences at scale.
Bringing the Power of AI to the GDSN
AI-powered capabilities like Feedback IQ differentiate GDSN Data Pool from other solutions on the market. Feedback IQ makes troubleshooting GDSN catalog item confirmation (CIC) feedback easier and faster, and automates attribute identification and linking. This allows brands to easily identify CIC changes and avoid manual searches across multiple reports.
Salsify GDSN Data Pool is completely interoperable, so brands can easily connect their supply chain data to any trading partner without having to maintain costly licenses to multiple data pools.
Jens Weller, Salsify’s director of global GS1, says the solution helps brands significantly improve their ecommerce operations.
“Our vision is to unite supply chain accuracy with unbeatable product experiences,” he says. “Embedding GDSN directly into PXM lets brands manage master data and ecommerce syndication at speed and scale — so they can achieve measurable improvements in data accuracy, packaging compliance, and speed to market.”
Industry-Recognized Innovation
GDSN Data Pool was named Ecommerce Innovation of the Year at the 2025 SupplyTech Breakthrough Awards.
Thousands of nominees from more than 15 countries submitted for the awards program, which evaluates the top technology companies, solutions, and products in the supply chain and logistics industry.
Salsify was recognized for “breaking down barriers, reducing risk, and enabling brands to move faster with confidence.”
How Moen Improves Content Accuracy With the Salsify GDSN Data Pool
Moen, a North American faucet brand, is one of the best examples of how to use GDSN Data Pool to increase efficiency and transparency.
Moen’s digital marketing team previously relied on its IT department to handle GDSN data transfers, but system integration issues often led to data errors that caused lots of manual rework. Already a long-time PXM customer, the company decided to leverage Salsify’s GDSN features to overcome persistent data sharing challenges.
With GDSN Data Pool, Moen has directly connected data from its enterprise resource planning system to Salsify’s PXM, which automates loads, item registrations, and hierarchy linking on the GDSN every day.
Various teams involved in Moen’s ecommerce operations can now see the GDSN publishing status and control data synchronization onto the network without manual effort.
“Salsify has given us a lot of agility and visibility into item status,” says Andrea Brenneman, Moen’s digital commerce content manager. “Everyone across the team knows what actions to take next and isn’t waiting on IT.”
Build Your GDSN Advantage With Salsify
Regardless of industry or size, every brand needs timely and reliable product information to foster better relationships with its trading partners and drive growth on the digital shelf.
The GDSN has built a powerful, interoperable network to simplify and streamline data sharing, but brands can only maximize the value of this network if they have an effective data pool solution.
With its modern, AI-powered, and automated capabilities, Salsify’s GDSN Data Pool enables frictionless data sharing. Brands can operate with confidence, knowing their trading partners get access to accurate, high-quality product data and that they can properly govern this information in one place.
The path to better product experiences starts with better data. With GDSN Data Pool, brands can ensure their product data and ecommerce content are always complete, accurate, and positioned to win on the digital shelf.
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