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    Feature Focus: How FeedbackIQ Transforms GDSN Operations From Complex to Simple

    5 minute read
    August 18 2025
    Written By: Salsify
    by: Salsify
    Feature Focus: How FeedbackIQ Transforms GDSN Operations From Complex to Simple

    Hours of manual troubleshooting are reduced to a single click. Review of catalog item confirmation (CIC) feedback is streamlined. Data synchronization with trading partners is faster.

    FeedbackIQ, a new artificial intelligence (AI)-powered feature for Salsify’s Global Data Synchronization Network (GDSN) Data Pool, makes it possible.

    FeedbackIQ redefines how brands manage GDSN catalog item confirmation (CIC) feedback, transforming the most frustrating part of GDSN operations — interpreting lengthy, complex feedback messages — into a streamlined solution.

    Eliminate the manual "scavenger hunt" of troubleshooting GDSN feedback with a feature that’s purpose-built to accelerate data publication, turning manual searches into direct actions.

    What Is Salsify FeedbackIQ?

    FeedbackIQ is an AI-powered feature for Salsify’s GDSN Data Pool that analyzes complex GDSN feedback messages, automatically identifies the specific product attributes requiring updates, and links users directly to the correct attribute in the readiness report — all within the existing feedback workflow.

    With Salsify’s GDSN Data Pool, you can manage data synchronization across a global network of trading partners. FeedbackIQ ensures you can resolve feedback efficiently, turning what used to be hours of manual work into quick, actionable insights.

    4 Ways FeedbackIQ Transforms GDSN Operations

    FeedbackIQ helps brands simplify GDSN complexity, giving them the efficiency gains needed to accelerate time-to-market and reduce operational friction. Here are four ways brands can leverage the FeedbackIQ feature to streamline their GDSN operations.

    1. Automatically Pinpoint Relevant Attributes

    GDSN feedback messages are notoriously lengthy and complex, often requiring hours of manual interpretation to identify which attributes need attention. Without AI assistance, teams can spend valuable time cross-referencing inconsistent naming conventions between GS1, Salsify, and retailers.

    FeedbackIQ automatically pinpoints the exact product attributes mentioned in complex CIC feedback messages, eliminating the manual search process. Your team can focus on resolving issues rather than hunting for them.

    2. Get Guided to the Right Place, Every Time

    Traditional GDSN troubleshooting is a frustrating trial-and-error process that slows down data synchronization and delays getting products to market.

    FeedbackIQ provides direct links to the corresponding attributes in your Salsify Readiness Report, making it effortless to update attribute mappings. What used to be a complex scavenger hunt becomes a single click that takes you exactly where you need to go.

    3. Accelerate Data Publication

    Delays in resolving feedback create bottlenecks that prevent timely product launches and increase operational costs. When feedback sits unresolved, your entire go-to-market timeline suffers.

    FeedbackIQ dramatically reduces time-to-resolve for CIC feedback, enabling faster and more accurate data synchronization with trading partners. Quicker resolution means faster product publication and improved speed to market.

    4. Experience Modern GDSN Innovation

    Legacy GDSN data pools rely on outdated interfaces that require extensive manual troubleshooting. These disconnected solutions create data silos and fragmented processes that slow down operations.

    FeedbackIQ demonstrates Salsify's modern, AI-first approach to solving industry-wide GDSN challenges. As part of a unified platform that combines product information management (PIM) and a GDSN data pool, it eliminates data silos while proving Salsify's commitment to continuous innovation.

    Turn GDSN Complexity Into Competitive Advantage

    GDSN doesn't have to be the operational bottleneck that slows down your business. With legacy solutions, complex feedback interpretation remains a manual, error-prone process that wastes time and delays product launches.

    FeedbackIQ removes the complexity from GDSN operations, transforming your most difficult troubleshooting challenges into simple, automated workflows. With FeedbackIQ, you no longer have to accept the manual inefficiencies that come with traditional GDSN solutions. 

    You get AI-powered automation that turns complex feedback into actionable insights, direct navigation that eliminates searching, and faster resolution that accelerates your entire data publication process.

    Stop spending hours interpreting GDSN feedback. Start resolving issues with the intelligence and efficiency your operations deserve.

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    Salsify FeedbackIQ

    FeedbackIQ is available exclusively for GDSN Data Pool customers on the Salsify Advance package at no additional cost. Ready to transform your GDSN operations? Contact your account team to learn more about accessing FeedbackIQ today.

    LEARN MORE

    Written by: Salsify

    Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.

    Salsify FeedbackIQ Ready to transform your GDSN operations? Contact your account team to learn more about accessing FeedbackIQ today. LEARN MORE