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THE SALSIFY SMARTER MERCHANDISING BLOG

5 Takeaways from IRCE 2018

By Caroline Egan on 9:00 AM on June 12, 2018

Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.

What's unified commerce and how can it improve your sales?

By Josh Mendelsohn on 9:06 AM on February 17, 2017

Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does this approach mean to you and your business? Here’s a hint: The consumer is central.

Elevate your customer experience online and off

By Cara Wood on 10:27 AM on February 14, 2017

Immersive shopping experiences online and in-store – where consumers are engaged and entertained – are the expectation, no longer reserved for flagships in major cities. The behind-the-scenes hero of customer experience endeavors today is product content. It’s critical to informing and guiding shoppers to the product characteristics they are seeking.

New Data Confirms: Every Buyer's Journey is a Winding Road

By Peter Crosby on 12:57 PM on October 6, 2016

The Takeaway: Shoppers use multiple devices to browse and research before buying. It's no longer enough to have quality product content for every product, you need to have content ready for every stop along the way. We provide our advice on how to improve product page performance.

Top 5 Takeaways from Shop.org

By Peter Crosby on 3:30 PM on September 28, 2016

At this year’s Shop.org Retail’s Digital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities for the retail landscape ahead of us. First, the speed and disruption of new technology is only going to increase. Keeping pace requires new systems of flexibility and coordination from retailers in-house and across the aisle. Who’s ready for  “blink to buy” contact lenses?

Three reasons to combine your product information and digital asset management

By Josh Mendelsohn on 7:00 AM on September 6, 2016

Takeaway: When your product information and digital assets live in a number of places throughout your organization, time, and money are lost. We’ve gathered the three facts you need to make the case for a more structured, combined approach to PIM and DAM at your company.

The aftermath of Amazon Prime Day: 5 things we learned

By Cara Wood on 12:01 PM on August 15, 2016

There's lots to learn from this year's Amazon Prime Day.

The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors and the modern retail space in general.

Did you buy anything on Amazon Prime Day? If you did, you likely spent around $112, contributing to the $2.5 billion in sales that Amazon raked in. And your order was just one of approximately 22,321,428 other Amazon Prime Day transactions.

The Best In-Store Digital Experiences

By Ben Sharaf on 7:00 AM on July 21, 2016

The Takeaway: A recent survey highlighted the need for excellent in-store experiences, and getting there requires using digital tools in-store to support those experiences. Here are five brands that get it.

The science fiction world of retail, where physical shopping is fueled by digital tech, is way closer to reality than you might think.

IRCE 2016: 5 Key Insights

By Peter Crosby on 2:58 PM on June 9, 2016

IRCE 2016: 5 key insights

The Takeaway: Whether you were in attendance or couldn't make it, check out some of the most important points from IRCE 2016.

For the 12th year in a row, leading retailers and industry experts from around the globe have come together for the Internet Retailer Conference & Exhibition (IRCE) .

ShopTalk 2016: 6 things you might have missed

By Peter Crosby on 1:44 PM on May 24, 2016
A lot went down at ShopTalk 2016. Here's a recap of everything you either saw and forgot or didn't see but wish you did.

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