Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content to align with consumers search needs -- and those that make significant updates over the holiday season improve their discoverability.
We examined six full months of product content pushes and updates across more than 50 large Salsify customers in the apparel, toys, home and garden, and associated industries. Collectively, the brands included in this sample oversee the management of more than ten million SKUs. Additionally, we analyzed a full 12 months of aggregate retail search activity across several Salsify retail partners.
Here are three things your brand and merchandising team can do to improve your sales this holiday season.
Across retailer sites, make sure item replenishment is set to orderable. On Amazon, for example, seasonal items are set to “Off Season” and Amazon won’t order it until flipped to a replenishable code. Download your catalog, identify any items to bring in for the holidays and work with your buyer to request the correct replenishable status.
Better capture sales from consumers browsing through groups of products by setting up all your merchandise in the appropriate category and subcategory. On Amazon, this is also called the “browse node.” Example: Grocery & Gourmet Food > Food & Beverage Gifts > Assortments & Variety Gifts.
If you are setting up a brand new item that you wish to sell for the holiday season, it’s worth getting these live on retailer sites as early as possible. By capturing some early sales and reviews, you’ll better position your new product on the retail search engine results page (SERP) during November and December.
Want a deeper understanding of the consumer shopping trends that matter to your holiday merchandising? Listen to our recent webinar and arm yourself with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.