Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content to align with consumers search needs -- and those that make significant updates over the holiday season improve their discoverability.
We examined six full months of product content pushes and updates across more than 50 large Salsify customers in the apparel, toys, home and garden, and associated industries. Collectively, the brands included in this sample oversee the management of more than ten million SKUs. Additionally, we analyzed a full 12 months of aggregate retail search activity across several Salsify retail partners.
Here are three things your brand and merchandising team can do to improve your sales this holiday season.
Across retailer sites, make sure item replenishment is set to orderable. On Amazon, for example, seasonal items are set to “Off Season” and Amazon won’t order it until flipped to a replenishable code. Download your catalog, identify any items to bring in for the holidays and work with your buyer to request the correct replenishable status.
Better capture sales from consumers browsing through groups of products by setting up all your merchandise in the appropriate category and subcategory. On Amazon, this is also called the “browse node.” Example: Grocery & Gourmet Food > Food & Beverage Gifts > Assortments & Variety Gifts.
If you are setting up a brand new item that you wish to sell for the holiday season, it’s worth getting these live on retailer sites as early as possible. By capturing some early sales and reviews, you’ll better position your new product on the retail search engine results page (SERP) during November and December.
Want a deeper understanding of the consumer shopping trends that matter to your holiday merchandising? Listen to our recent webinar and arm yourself with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush.