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THE SALSIFY SMARTER MERCHANDISING BLOG

Posted by Peter Crosby on 7:00 AM on March 15, 2017

Takeaway: There's just one week left to pack your bags and plan your time at this year's Shoptalk. Make the most of your time and get to these key sessions to get insights on next steps to drive your ecommerce success. See you there! We'll be at Booth 614.

Amid the rapid pace of change in our industry, the ability to collaborate and innovate quickly are critical to success. With headlines full of struggling retailers, new technologies, and changing consumer behavior, we're so thrilled to be heading to Shoptalk to connect with some of the retailers and brands that are facing these issues head on.

To support your efforts, we are launching a brand new free tool that will reveal how your product detail pages compare to best practices across Amazon and other major sites. On Tuesday at 9:45 AM during Shoptalk, Salsify CEO & Co-founder Jason Purcell will explain some of the data science and insight behind our Product Content Grader. Sign up to stay updated.

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Check out some of the lessons we learned during last year's Shoptalk 2016 and read on for our recommendations on the sessions to attend this year to keep pace with what's coming next in our industry.

1. Monday's Session 2: New Brand Retailer Relationships

Brands and retailers must collaborate in order to meet the demands of today's digital shopper. Carina Ertl at Swarovski, Patrick O'Brien at Paris Presents Incorporated, and Ram Rampalli at Walmart, will discuss how their organizations have faced this new reality. They will also discuss the technologies that are enabling them to work together more effectively.

2. Tuesday's Session 2B: Commerce through Connected Devices

Consumer adoption grows of smart appliances, watches, buttons and voice-based assistants is growing to the point where brands need a unified commerce approach across digital landscape. TechCrunch writer Fitz Tepper will talk with Neil Ackerman of Mondelez and Ofer Klein of Kwik about how to create personalized engagement with customers across these new technologies.

3. Tuesday's Session 5: Mobile Marketing and Engagement

Increasingly, consumers are shopping and buying on their mobile phones. A panel led by Julie Ask at Forrester Research will discuss how brands can break through the clutter and reach mobile app users. Google's Michael Haswell, thredUP's Anthony Marino and Under Armour's Sid Jatia will share mobile strategies they use to engage customers throughout their purchase journey.

Find the full Shoptalk 2017 agenda here. And stop by Booth 614 to say hi and get an early look at your product page performance.


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