PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
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Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Salsify launched early access to its new Salsify Digital Asset Experience capabilities, which will be automatically rolled out across the commerce experience management (CommerceXM) platform in March 2021.
Existing Salsify customers can request early access to the Salsify Digital Asset Experience capabilities by reaching out to their account manager or system administrator.
Brand storytelling and great product experiences require digital assets. Consumer demand for engaging product content has only grown, and images, videos, and other rich media are no longer nice-to-haves — they’re essential for modern commerce.
Over 80% of shoppers prefer seeing digital content, such as images or videos, versus seeing a product in-store, according to our 2020 consumer research report. Additionally, almost half (45%) of shoppers abandoned a purchase due to poor product content like low-quality (or not enough) images.
Despite these statistics, many commerce solutions treat assets like just another product property, making it difficult for brands to develop a comprehensive and centralized view of their digital content.
This model is broken: One asset could apply to many products — or none at all. A brand asset you might want on 100% of your product detail pages (PDPs) might apply to all products. Assets should be treated as first-class objects, with their own workflows, user experience (UX) treatment, search and filtering options, and other essential considerations.
Salsify Digital Asset Experience capabilities empower brands to easily find, organize, and manage all of their digital assets, helping them bring product experiences to market faster.
Salsify Digital Asset Experience capabilities include:
Brand storytelling and great product experiences are essential for finding success on the digital shelf. Equipping your team with the tools and capabilities needed to meet new commerce demands is essential.
Watch our on-demand webinar to learn more about leveraging creative assets to drive ecommerce growth.
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