Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Salsify launched early access to its new Salsify Digital Asset Experience capabilities, which will be automatically rolled out across the commerce experience management (CommerceXM) platform in March 2021.
Existing Salsify customers can request early access to the Salsify Digital Asset Experience capabilities by reaching out to their account manager or system administrator.
Brand storytelling and great product experiences require digital assets. Consumer demand for engaging product content has only grown, and images, videos, and other rich media are no longer nice-to-haves — they’re essential for modern commerce.
Over 80% of shoppers prefer seeing digital content, such as images or videos, versus seeing a product in-store, according to our 2020 consumer research report. Additionally, almost half (45%) of shoppers abandoned a purchase due to poor product content like low-quality (or not enough) images.
Despite these statistics, many commerce solutions treat assets like just another product property, making it difficult for brands to develop a comprehensive and centralized view of their digital content.
This model is broken: One asset could apply to many products — or none at all. A brand asset you might want on 100% of your product detail pages (PDPs) might apply to all products. Assets should be treated as first-class objects, with their own workflows, user experience (UX) treatment, search and filtering options, and other essential considerations.
Salsify Digital Asset Experience capabilities empower brands to easily find, organize, and manage all of their digital assets, helping them bring product experiences to market faster.
Salsify Digital Asset Experience capabilities include:
Brand storytelling and great product experiences are essential for finding success on the digital shelf. Equipping your team with the tools and capabilities needed to meet new commerce demands is essential.
Watch our on-demand webinar to learn more about leveraging creative assets to drive ecommerce growth.