Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
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Salsify launched early access to its new Salsify Digital Asset Experience capabilities, which will be automatically rolled out across the commerce experience management (CommerceXM) platform in March 2021.
Existing Salsify customers can request early access to the Salsify Digital Asset Experience capabilities by reaching out to their account manager or system administrator.
Brand storytelling and great product experiences require digital assets. Consumer demand for engaging product content has only grown, and images, videos, and other rich media are no longer nice-to-haves — they’re essential for modern commerce.
Over 80% of shoppers prefer seeing digital content, such as images or videos, versus seeing a product in-store, according to our 2020 consumer research report. Additionally, almost half (45%) of shoppers abandoned a purchase due to poor product content like low-quality (or not enough) images.
Despite these statistics, many commerce solutions treat assets like just another product property, making it difficult for brands to develop a comprehensive and centralized view of their digital content.
This model is broken: One asset could apply to many products — or none at all. A brand asset you might want on 100% of your product detail pages (PDPs) might apply to all products. Assets should be treated as first-class objects, with their own workflows, user experience (UX) treatment, search and filtering options, and other essential considerations.
Salsify Digital Asset Experience capabilities empower brands to easily find, organize, and manage all of their digital assets, helping them bring product experiences to market faster.
Salsify Digital Asset Experience capabilities include:
Brand storytelling and great product experiences are essential for finding success on the digital shelf. Equipping your team with the tools and capabilities needed to meet new commerce demands is essential.
Watch our on-demand webinar to learn more about leveraging creative assets to drive ecommerce growth.
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