Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Whether you use a Product Information Management (PIM) or Master Data Management (MDM), it's worth a serious look at how your data is organized. The goal is to bring more efficiency in your marketing supply chain and power your modern commerce needs.
We all know that PIM taxonomy means being able to source, manage (centralize), and enrich product content. While we still use the term PIM for "Product Information Management", you might want to start thinking of it as "Product Experience Management."
This philosophy is one shared here at Salsify for how you should enrich your products for the e-commerce world.
In other words, you should try to make your PIM as flexible as possible for consumers who often find products through means other than traditional methods. Traditional in this sense means a consumer browsing for a product through categories.
For e-commerce, you need to expand your PIM toward enriching your products in ways that makes it faster for consumers to find what they want.
Many marketing analysts recommend e-commerce businesses like yours create multiple taxonomies to help you sell your products more efficiently. The key is to make your PIM taxonomy as friendly as possible to your marketers so they can keep making your product content useful across every channel you sell on.
The 2018 Forrester PIM Wave called out Product Information Management as a tool more fit to support digital commerce professionals and their workflows than traditional enterprise data management. In the past PIM was squarely focused on content onboarding, content centralization and governance. According to the report, PIMs are bringing more capabilities (traditionally under MDM) like data management and centralization of content into the purview of business users. Learn our key takeaways from the 2018 Forrester PIM Wave.