Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Amazon Prime Day is, of course, an excellent time to discount products and sell to new or repeat consumers. More importantly for your brand’s long-term health and growth, the shopping bonanza is a one-of-kind, 36-hour testing, learning, and optimizing field day. 2018 will offer six additional hours of consumer frenzy, and take place on July 16-17, a whole week later than last year. This gives your brand extra days to prepare!
First off, a few highlights from 2017.
Address the simple changes you can control like product content edits, spec clarifications, and unanswered manufacturer’s questions. More bullets convert better 51% of the time. Image improvements and additions will convert higher 53% of the time. Products with more reviews convert at a higher rate 58% of the time.
If your brand is just starting out with the very basics of product content improvement, see how your current content stacks up with Salsify’s product content grader for Amazon. This will provide a solid baseline for areas in need of repair.
Overall, ensure each of your priority items’ product pages are in tip-top shape. Based on past Amazon Prime Day sales, these focus categories include:
What should you test during Amazon Prime Day?
Want to add a new keyword or two to your listings or see if certain keywords will lead to better conversion? Curious about featuring a more curated selection? Looking to try out new inventory? Do it!
Even if your product isn’t a featured sale, the additional Amazon traffic (an estimated 50%) will likely lead to new, enlightening conversion statistics.
Another perk of the day is the global component. The day readily offers access to international markets many brands can’t typically reach on their own, like China, Germany, France, Italy, Japan and India.
Because Amazon ranks products based on conversion, brands must constantly work to improve content in order to beat competition. Better content leads to a better experience. From there, the process becomes cyclical. Improved sales usually mean more reviews. More reviews convert higher. Increased conversion correlates to boosted Amazon rankings.
Keep in mind, the day is not just about Amazon. Consumers are searching for the best deal. On Prime Day 2017, 76% of Amazon Prime Day shoppers practiced their habit of comparison shopping and checked other sites to ensure they were getting the best value, according to research firm Bazaarvoice.
For brands, that means also checking elsewhere. Keep an eye on what competitors like Google, Walmart, Jet, and big box stores are doing to keep up or distract consumers. Once you gather your learnings from the day, be sure to apply to all your other sales channels. Amazon is a big fish, but not the only fish.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.