Salsify Ecommerce Blog Posts by: Carrie Mesing

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...

Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy Fetured Image

Omnichannel Commerce Strategy

9 minute read

Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work Fetured Image

Omnichannel Commerce Strategy

8 minute read

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

Customer Voices

6 minute read

Carrie Mesing of Danone: How We Syndicated More Than 1,000 Products in 90 Days

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that." — Carrie Mesing, Director of...

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Salsify

15 minute read

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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