Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are losing market share they once easily captured. Brands deeming this an operational efficiency challenge, rather than the new reality of commerce will continue to see market share shrink as reducing time-to-market often means neglecting the change of consumers and retailer requirements.
Consumers demand better product experiences on the digital shelf and retailers have honed in on this with their constantly changing requirements. For example, Amazon titles recently increased to 140 characters and for their private label products optimization happens immediately and constantly whenever a new requirement is added. Winning in revenue does not mean you are winning market share across the digital shelf.
Leading CPG companies are down an average of 13 share points in ecommerce over the past year. Brand that have traditionally dominated brick & mortar are not seeing their market share translating online and it is only getting more challenging to win it back. The digital battle for market share isn’t fair: the winners keep winning and losers keep losing making it hard to win back market share.
So who is winning? Brands that look at operational efficiency not as a singular effort, but an opportunity to continually optimize their digital shelf. For example, ShurTech, the Makers of Duck Tape®, saw a 15% sales rank improvement in 4 months on Amazon by adopting this strategy.
Watch our latest whiteboard session with Rob Gonzalez to learn why change needs to happen now to win back market share and grow your brand with continual optimization.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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