PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
In our conversations with brands, most understand generally how online product content can help drive sales through richer online experiences, more consistency, and better addressing consumer trends. Salsify Insights was built based on the understanding that these more qualitative arguments are indeed backed up by data.
Our latest case study, focusing on ShurTech, shows how more robust product content drives products further up search results, helps convert customers, and positively impacts sales as a result. If you’re not an Insights customer, you can get a sample of this idea through our product content grader, which gives anyone the ability to grade individual products across a range of product content criteria.
Going back to ShurTech, one of the features Salsify Insights customers get is the ability to broaden these analyses across an entire product catalog, giving them a full picture of what specific content aspects given products need to be successful, and then assigning tasks out to staff members to take action on those suggestions. ShurTech took this approach - their ecommerce team took the lead improving product page content, and that led to higher sales.
You’ll notice within the case study that while ShurTech produces hundreds of products, the team focused on 70 products that Salsify Insights identified as needing some content optimization. This is important, and illustrates how not every vertical or business is the same. Many successful brands are employing an 80/20 strategy when they start optimizing products for digital.
While optimizing the product listings for all of your products may be a noble goal, it likely isn’t realistic, and won’t maximize your time and energy from an ROI perspective. Brands can set themselves up for success by focusing on the top 20% of their product catalog first (which likely drive 80% of total sales) and give themselves the best chance of driving the most sales dollars and ROI.
Additionally, by utilizing machine learning brands can also actively identify what products need attention, and how they can be improved. This way, digital teams can better focus their efforts where they will have the greatest impact. Here’s a list of this and other techniques employed by ShurTech and other winning brands using Salsify:
Read more about these approaches within the full ShurTech case study, or, for some more vertical specific insights, check out Salsify’s recent consumer research here.
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