PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
When shoppers buy beauty products online, they want detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the most compelling online experiences — and the digital shelf is continually evolving.
Brands must have the ability to syndicate across each digital shelf endpoint — while ensuring a consistent brand experience — to deliver the optimal digital experiences for shoppers.
At its simplest, syndication is about sending the right content to the right place.
Syndication can’t begin or end with mere data delivery to grow product sales. For products to be discovered and bought, content must go live and be impactful.
Some retailers and distributors use a variety of methods to receive product content:
Each retailer also has a set of compliance processes and requirements before a product goes live.
Optimize product content for each audience and channel. By modeling and managing channel-specific versions of your product content, brands can adjust data for one channel — or across the core data set — depending on needs.
Empower teams with access — but build in oversight. Your information technology (IT), master data management (MDM), ecommerce, marketing, and sales teams each need access to up-to-date product content. This access empowers them to drive products to market and win sales fast.
Ensure brand consistency across all digital touchpoints by leveraging security and auditing capabilities layered on top of data.
By applying attribute-level checks against internal schemas, brands can ensure compliance before publishing to each channel.
Syndicate all rich content, including videos, enhanced content, product tours, and 360-degree product image spins, from one unified platform.
Brands can tell the best product stories across all touchpoints. How? By leveraging their complete collection of product data and turning that data into dynamic experiences where rich media is available.
Analyze product detail pages, incorporate channel-specific action items directly into your product content, and rapidly publish the updates. These steps will help drive sales and give your brand the ability to stay ahead of the competition.
Download our comprehensive ebook on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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