Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
When shoppers buy beauty products online, they want detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the most compelling online experiences — and the digital shelf is continually evolving.
Brands must have the ability to syndicate across each digital shelf endpoint, while ensuring a consistent brand experience, to deliver the optimal digital experiences for shoppers.
At its simplest, syndication is about sending the right content to the right place. Syndication can’t begin or end with mere data delivery to grow product sales. For products to be discovered and bought, content must go live and be impactful.
Some retailers and distributors use a variety of methods to receive product content:
Each retailer also has a set of compliance processes and requirements before a product goes live.
Optimize product content for each audience and channel. By modeling and managing channel-specific versions of your product content, brands can adjust data for one channel — or across the core data set — depending on needs.
Empower teams with access — but build in oversight. Your information technology (IT), master data management (MDM), ecommerce, marketing, and sales teams each need access to up-to-date product content. This access empowers them to drive products to market and win sales fast.
Ensure brand consistency across all digital touchpoints by leveraging security and auditing capabilities layered on top of data. By applying attribute-level checks against internal schemas, brands can ensure compliance before publishing to each channel.
Syndicate all rich content, including videos, enhanced content, product tours, 360-degree product image spins, from one unified platform. By leveraging your full set of product data and transforming that data into dynamic experiences,
Brands can tell the best product stories across all touchpoints. How? By leveraging their complete collection of product data and turning that data into dynamic experiences where rich media is available.
4. Continuously Improve Product Experiences
Analyze product detail pages, incorporate channel-specific action items directly into your product content, and rapidly publish the updates. These steps will help drive sales and give your brand the ability to stay ahead of the competition.