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Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If you’re looking to invest in one of these tools, here’s some helpful context, what to consider during your search, and why PCM is likely the more well rounded tool to adopt.
For all those sitting within your company’s IT, marketing automation, merchandising, or supply chain/logistics departments, you’re likely receiving pitches from various vendors on why their [insert product information management (PIM), master data management (MDM), or product content management (PCM) here] software is the best at conquering your product data chain challenges. And from a distance, those tools appear to be exactly what your department needs to get product information organized and out into the market.
Note the emphasis on “your department.” In today’s omnichannel world, the product information tool must connect the entire product chain, not just organize a single company discipline. In The Forrester Wave: Product Information Management Solutions, Q4 2016 report, the Forrester research experts take an in-depth look at this very topic.
And while PIM and MDM serve very specific, very important tasks for the product management and technology teams respectively, a true PCM solution acts as a connector that collects into one place all of the data and information using either a standalone technology or is layered on top of a company’s existing technology.
To further clarify the qualities of PCM, we’ve highlighted some of the key Product Content Management vs. PIM software similarities and differences below.
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