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Next-Generation Product Content Management

You need flexible technology to move at the speed of your customer

Remove friction throughout the entire product content management lifecycle

94% of consumers either abandon a site or just give up if they can't find the information they need. Brands must have a repeatable, efficient process for driving accurate, complete, impactful product content to market, optimized to meet the requirements of every retailer and endpoint.

Salsify was specifically built for the challenges of distributed commerce, you can effectively manage the impactful product content that consumers rely on to make purchase decisions - wherever and whenever they shop.

Standing out to today’s digital consumer across every touch point for every sales channel - desktop, mobile, search, and the in-store experience - requires intense stakeholder coordination around robust digital content that just isn’t possible with a traditional PIM or DAM system. 

Product Tour 

Here's how Salsify's Product Experience Management Platform works.

Manage your content with tools you won't find anywhere else

Content
Our platform provides product information management (PIM), digital asset management (DAM), digital catalog features, and action-driven workflows. These capabilities enable you to import content from anywhere an then efficiently merge and manage it to drive products to market fast. .

 

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Ecosystem
Our retailer ecosystem is the broadest in the industry. We keep you up to date with every endpoint's requirements, transform your content to meet them, and syndicate it in the most efficient method available. We also connect to your entire commerce ecosystem, including ERP and MDM systems, reviews sites, translations partners, as well as other analytics and commerce platforms. .

 

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Insights
The right product page content changes as fast as the consumer does. We use machine learning across our database of 27+ million products to deliver insights on product page performance, brand compliance, SEO, recommendations. We drive actionable insights into your workflow to measurably improve product discovery and sale. .

 

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If you're a brand manufacturer, you know that building a best-selling page on Amazon is crucial to your business. But to make this happen, you have to be strategic with every aspect of the page, including A+ content, bullets, pricing, and more.

In this on-demand webinar, you'll get actionable tips from our own in-house data experts on how to ensure your product page is being discovered, driving sales, and telling the compelling brand story that you want to tell.

The retail landscape has changed drastically. Presence on the digital shelf is no longer a nice-to-have, but a must-have for brands who want to compete in today's ecommerce landscape.

Where should you invest in order to deliver the best product experience for your shoppers? Salsify commissioned EchoCove Research to conduct a survey of 200 ecommerce, sales, and marketing leaders to understand how brand manufacturers are tackling today's market challenges. 

  • Yoram Weinreich
    Salsify is an intuitive tool that allows a company to create a central repository for all product information. When properly used, Salsify is invaluable.
    Yoram Weinreich, CEO, Simpli Home
  • Jordan Ste. Marie
    Salsify was the missing link in our eCommerce content management needs.
    Jordan Ste. Marie, Director, eCommerce Marketing & Media , Dr. Pepper Snapple Group
  • John Hunt
    We had to do this process manually before using information from 3 different systems. Now this is 'The One Version of the Truth' for us.
    John Hunt, Senior Digital Marketing, Corporate Communications and Content, Smead Manufacturing Inc.
Case Study

Extended Attributes

Has one of your retail partners recently started asking you for better information about your products? If so, you’re not alone. 

Large retailers like Macy’s, Nordstrom, Dillard’s and Kroger have been developing and rolling out guidelines that add structure and consistency to the product information they receive from suppliers. 

In this ebook, we’ll talk about how the information retailers are requesting - called “extended attributes” - plays into their larger business objectives and ultimately provides a better shopping experience for consumers, increasing sell-through of your products. 

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Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.

Salsify makes collaboration between brands and retailers easy.