Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Keeping up with the ever-shifting e-commerce landscape means that your brand constantly has to prove its digital aptitude.
Fortunately, there are many housekeeping and strategy-tweaking fixes that you can employ right now for cleaning up your cosmetics brand's digital presence with minimal pain. Here are our top three:
It’s easy to let basic website maintenance fall by the wayside in the pursuit of keeping up with the latest trends, but broken links and outdated information quickly make any consumer website feel sloppy. If clicking on a link leads to a dead end, a banner ad flashes information for an expired sale, or a “latest news” section hasn’t been updated since last year, consumers easily lose trust in the reliability of the website.
Tip: use tools like Google Webmaster Tools and BrokenLinkCheck.com to find broken links on your site.
Digital platforms have offered cosmetics brands almost unlimited creative space when it comes to designing ads, and campaigns often span these platforms to create as much of an in-your-face message as possible. But a relatively low proportion of these ads actually direct consumers about what to do next after being exposed to the pitch. Consumers appreciate visually innovative and engaging campaigns, but will easily pass off the ad as good art - and not as a stimulus to shop - without that direct sell.
Tip: Whether it's a link to a sale or coupon, a redirect to a retailer partner, or simply a push for consumers to "BUY NOW," adjust your messaging to consumers to ultimately direct them to make a purchase.
The inherent visual nature of the cosmetics industry makes it a perfect candidate for social media marketing. From Facebook to Twitter to Pinterest to Instagram, there’s a multitude of channels through which shoppers now expect to interact with their favorite cosmetics brands - and it’s not good enough to simply open an account on each of these platforms. Researchers (and shoppers) are constantly judging brands based on how active they are in social media.
Furthermore, the more engagement a social media account can attract, the more favorable the account becomes to SEO rankings - and which company doesn't want another traffic driver to their brand?
Tip: Take the time to determine which social media platforms are best suited for your message, and use HootSuite or a similar program to automatically post a single update across all your channels.
Are there any other factors that you think should be included in this list? Please feel free to contact me at: emsaka@salsify.com
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.