Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Everyone and everything has become more connected — the internet connects us with content from all over the world, companies are connected in the age of social distancing through video conferencing, social media connects us with people near and far. It’s critical to connect during these times of integrated digitisation, personally and professionally.
However, on the professional side of things, a crucial chasm remains — a corporate knowledge management gap between sales and marketing teams. Both teams ultimately work towards the same goal: increase sales. But marketing will often conceptualise campaigns or make pricing decisions without discussing it with sales. And sales teams often create their own content and merchandising schemes to attract customers.
These two essential growth engines are too often unsynchronised. Independently, they will still find forward momentum, but working in tandem is when organisations will surely see revenue flourish.
Many brand manufacturers discover their sales and marketing teams lack the necessary tools, communication, and processes required to collaborate.
Imagine a way to bridge that gap, uniting these powerful teams to work together to increase reach and influence.
Break the Silos with PXM
A recent study found that only 26% of sales and marketing professionals would describe their teams as being tightly aligned.“When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve along with forecast accuracy” writes Mike Lieberman for Marketo.
The Heads of Marketing, Revenue, and Growth must work together to combine their teams to create one efficient unit. For the world of commerce, the answer lies within product experience management (PXM).
PXM includes a growing list of capabilities, including product information management (PIM), syndication, enhanced content, analytics insights, and more to deliver winning experiences across shopping platforms.
PXM enables teams to create product content experiences that tell a cohesive brand story to drive engagement and conversion.
The Modern Shopping Journey Takes Many Turns
Today’s consumers have a variety of channels within their shopping journeys. One shopper may ask Amazon’s cloud-based Alexa to add a book that she heard about on a podcast to her Amazon wishlist. Another may purchase a chic jacket from an Instagram ad. A third will download an app to build a grocery list which she’ll order on a different app.
Consequently, brands must now create a cohesive experience across the full range of available shopping channels.
The future of any commerce strategy must revolve around a single, interconnected digital shelf, and PXM enables brands the flexibility, speed, and agility necessary to meet their customers in any channel of their preference and at any point of their shopping journey.
PXM Helps Teams Collaborate More Efficiently, Saving Time
PXM creates a single source of truth for product data and this content can be delivered to every channel and can be continually optimised to fit the ever-evolving requirements of each individual channel or retailer.Whether it’s a third-party retailer website, a marketplace, a distributor, or your own social media profiles or direct to consumer (D2C) pages, PXM creates adaptable teams for the frequently shifting customer journey.
PXM enables teams to manage workflow, activate across channels, engage consumers, and optimise using analytics. By enabling teams to automate tasks across every department, PXM helps teams communicate more efficiently and save everyone time — an increasingly important benefit in fast-changing times.
Every relevant team can access this content and data, which helps ensure that data meets internal standards and channel specifications. In turn, this provides a smooth and consistent product experience for shoppers, no matter which digital channel or retailer they arrive at.
Leveraging the power of PXM brings sales and marketing closer together. The single source of truth gets everyone in sync, accessing the same data, and collaborating to make the best possible experience to create leads and win sales.
These comprehensive insights and collaborative environments push sales and marketing teams towards optimised performance at every level. PXM enables brands to deliver outstanding, seamless customer experiences, wherever shoppers are in their journey.
Bridge the Gap between Sales and Marketing Collaboration
PXM can’t be the only tactic deployed to bring these critical teams together. Once PXM is deployed, teams should then turn to other factors and tactics to support collaboration.
Pro-tips for sales and marketing collaboration:
Sharing a cross-functional strategy and KPIs can help align teams behind the big picture. But only by leveraging software like PXM and ensuring all are working together towards a common goal for the digital shelf, can brands truly enhance their customer experience and bridge the gap between marketing and sales.