Artificial Intelligence (AI)-Driven Chatbots

What Are Artificial Intelligence (AI)-Driven Chatbots?

Most consumers today have interacted with a chatbot at one point or another to get answers to their questions when shopping online. But while traditional chatbots can often be clunky, artificial intelligence (AI)-driven chatbots use advanced technology to provide human-like responses and effectively answer customer questions. These chatbots often employ natural language processing (NLP), which is an AI-powered technology that recognizes and understands human language, adapting to a customer's inquiry as needed.

With NLP, artificial intelligence (AI)-driven chatbots can hold entire conversations with customers, triage their queries effectively, and sometimes even analyze changes in inflection and tone. As such, they provide an enhanced shopping experience for customers while freeing up human representatives to conduct more value-adding tasks for the brand.