Lisa Schrumpf, Salsify’s new chief commercial officer (CCO), will help deliver measurable customer value, deepen strategic partnerships, and drive scalable growth.
As CCO, Lisa Schrumpf will lead Salsify’s global commercial organization, including sales, marketing, customer success, services, retail, and partnerships.
Schrumpf will focus on uniting the company’s commercial functions under a shared vision that supports Salsify’s mission to help brands and retailers win on the digital shelf.
Her top priorities will include aligning teams, deepening customer value, accelerating scalable growth, and helping brands and retailers win on the digital shelf.
A Track Record of Commercial Transformation
Schrumpf brings a strong track record of commercial transformation with more than 20 years of experience building and leading go-to-market teams across high-growth software-as-a-service (SaaS) businesses and global enterprises.
Previously, she served as senior VP of sales at Intercom and held senior leadership positions at DataStax, SAP, and IBM, where she spent over 13 years managing global sales and customer-facing teams.
“What drew me to Salsify was the chance to work with a sharp, mission-driven team, a product that’s truly leading the market, and the kind of growth opportunity that doesn’t come around often. I’m excited to work with the team to ensure every part of our commercial strategy is focused on helping customers succeed and making it easier for them to get value from Salsify at every step.”
— Lisa Schrumpf, CCO, Salsify
Schrumpf is based in San Francisco. Her appointment follows a series of recent additions to Salsify’s executive team, including chief financial officer (CFO) David Forlizzi and chief executive officer (CEO) Piyush Chaudhari.
Seamless Customer Experiences, Stronger Strategic Partnerships
“Lisa’s deep experience, operational discipline, and passion for customer success make her a perfect fit for this next chapter at Salsify,” Chaudhari says. “She brings proven best practices from large-scale commercial organizations that will help us deliver a more seamless customer experience, strengthen strategic partnerships, and unlock new opportunities for growth — all core to our vision moving forward.”
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