David Forlizzi, Salsify’s new chief financial officer (CFO), brings extensive expertise in steering global financial operations, maximizing scalability, and driving next-level growth.
Salsify’s financial strength is matched by years of growth and customer success. Driving double-digit, profitable growth, the company has more than $200 million in cash and no debt.
Forlizzi is joining Salsify during an exciting new chapter, and his expertise is uniquely positioned to help the company scale for its next phase of growth. He’s taking over from Mary Jefts, who was instrumental in building the financial foundation that fueled Salsify’s impressive category-leading innovation and growth.
Tapping Into New Market Opportunities, Building Value for Salsify Customers
“With his leadership, we’re well-positioned to build on our success, tap into new market opportunities that build value for our customers, and reinforce Salsify’s role as the leader in the rapidly advancing PXM [product experience management] space,” says Piyush Chaudhari, chief executive officer (CEO) of Salsify.
With more than 20 years of experience in financial leadership roles at both private and publicly traded technology companies, Forlizzi brings extensive expertise in steering global financial operations, maximizing scalability, and driving next-level growth.
Forlizzi previously served as CFO at Veracode and Invista. He began his career at PricewaterhouseCoopers (PwC), advising technology companies across Boston and Europe on growth strategies and financial discipline.
‘A Pivotal Time in the Company’s Growth Journey’
“I’m excited to join Salsify at such a pivotal time in the company’s growth journey. Salsify has established itself as a market leader with a solid foundation, incredible people, and a well-capitalized business. I’m looking forward to contributing to Salsify’s next chapter of growth, building strong relationships with the Salsify team, customers, and investors, while driving financial and operational excellence across the organization.”
— David Forlizzi, CFO, Salsify
As CFO, Forlizzi will be responsible for overseeing Salsify’s global financial and IT business functions, driving productivity, and building high-performing finance and IT teams that will play a key role in supporting the company’s continued success.
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