The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on Forrester’s evaluation of Salsify. In an additional post I discuss our point of view on PIM and how it fits in with modern commerce requirements.
By Nasry Angel on 5:10 PM on June 18, 2018
By Salsify on 1:53 PM on May 1, 2018
Using product information management (PIM) software is essential in the more complex business times we live in. Otherwise known as a personal information manager, using a PIM solution can often become customized when working through the right source. What kind of tools would you need in your PIM if have an expert team available to design one? Here are the seven of the most common features of a PIM system.
By Peter Crosby on 9:00 AM on April 11, 2018
You'd better be ready to have a conversation with your consumers.
This was the Big Theme at the 2018 Forrester Consumer Marketing Conference:
Over the next few years, the way we interact with consumers will change dramatically. If brands embrace that change, you will build trust, loyalty, and earn your margins. I can hear you thinking, "Gee, thanks for the advice, Forrester. Now what do I do about it?" Well, that's what the two days was all about - building a road map to the future of conversational commerce and providing example of brands who are doing it right. Here's the 5 big Truths from the conference.
By Salsify on 7:00 AM on December 4, 2017
The goal of your marketing or sales team is often to drive a product to market faster than the competition and present it in a way that converts browsers to buyers. It is no longer enough to be the best. Everyone wants to be the best. In this economy, businesses need to effectively manage their product content and information if they are to succeed. To do so, they need to be acutely aware of how that content is utilized, across all platforms and down every channel.