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THE SALSIFY SMARTER MERCHANDISING BLOG

Seven Features to Look for in Your PIM Software | Salsify

By Salsify on 1:53 PM on May 1, 2018

Using product information management (PIM) software is essential in the more complex business times we live in. Otherwise known as a personal information manager, using a PIM solution can often become customized when working through the right source. What kind of tools would you need in your PIM if have an expert team available to design one? Here are the seven of the most common features of a PIM system.

5 Truths from the Forrester Consumer Marketing Conference | Salsify

By Peter Crosby on 9:00 AM on April 11, 2018

You'd better be ready to have a conversation with your consumers. 

This was the Big Theme at the 2018 Forrester Consumer Marketing Conference: 
Over the next few years, the way we interact with consumers will change dramatically. If brands embrace that change, you will build trust, loyalty, and earn your margins. I can hear you thinking, "Gee, thanks for the advice, Forrester. Now what do I do about it?" Well, that's what the two days was all about - building a road map to the future of conversational commerce and providing example of brands who are doing it right.  Here's the 5 big Truths from the conference. 

Why Selling Online Begins with Product Information Management| Salsify

By Salsify on 7:00 AM on December 4, 2017

The goal of your marketing or sales team is often to drive a product to market faster than the competition and present it in a way that converts browsers to buyers. It is no longer enough to be the best. Everyone wants to be the best. In this economy, businesses need to effectively manage their product content and information if they are to succeed. To do so, they need to be acutely aware of how that content is utilized, across all platforms and down every channel.

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