How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy brands need to go deeper to understand how to improve product performance across the digital shelf. A/B testing can provide insight into what will make the difference--it's important to approach A/B testing in a methodical manner.
In our latest At The Whiteboard, our Co-Founder Rob Gonzalez dives into the three factors that we've determined are the best way to A/B test on the Digital Shelf:
Be Specific about what you're measuring.
Start Small and keep experiments manageable
Don't be Overly Data-Driven and be reasonable empirical standards, so you can take meaningful actions.
Ready for the next steps in A/B testing? Learn more from our report on The Sales Impact of Optimized Product Content.