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    A/B Testing on The Digital Shelf | Whiteboard Video | Salsify

    by: Peter Crosby
    A/B Testing on The Digital Shelf | Whiteboard Video | Salsify

    How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy brands need to go deeper to understand how to improve product performance across the digital shelf. A/B testing can provide insight into what will make the difference--it's important to approach A/B testing in a methodical manner.

    In our latest At The Whiteboard, our Co-Founder Rob Gonzalez dives into the three factors that we've determined are the best way to A/B test on the Digital Shelf:
    • Be Specific about what you're measuring.
    • Start Small and keep experiments manageable
    • Don't be Overly Data-Driven and be reasonable empirical standards, so you can take meaningful actions.

     

     

     

    Ready for the next steps in A/B testing? Learn more from our report on The Sales Impact of Optimized Product Content. 

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    Peter Crosby

    I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.