A/B Testing on The Digital Shelf | Whiteboard Video | Salsify

How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy brands need to go deeper to understand how to improve product performance across the digital shelf. A/B testing can provide insight into what will make the difference--it's important to approach A/B testing in a methodical manner.
In our latest At The Whiteboard, our Co-Founder Rob Gonzalez dives into the three factors that we've determined are the best way to A/B test on the Digital Shelf:- Be Specific about what you're measuring.
- Start Small and keep experiments manageable
- Don't be Overly Data-Driven and be reasonable empirical standards, so you can take meaningful actions.
Ready for the next steps in A/B testing? Learn more from our report on The Sales Impact of Optimized Product Content.
Written by: Peter Crosby
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
Recent Posts
Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper
How To Build an Ecommerce Marketing Calendar
Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.