Learn More
Request a Demo
    September 17, 2018

    A/B Testing on The Digital Shelf | Whiteboard Video | Salsify

    by: Peter Crosby

    How can you determine what content is working to drive discovery and performance and what's not? There's a lot of noise about how to perform well on X Retailer, but savvy brands need to go deeper to understand how to improve product performance across the digital shelf. A/B testing can provide insight into what will make the difference--it's important to approach A/B testing in a methodical manner.

    In our latest At The Whiteboard, our Co-Founder Rob Gonzalez dives into the three factors that we've determined are the best way to A/B test on the Digital Shelf:
    • Be Specific about what you're measuring.
    • Start Small and keep experiments manageable
    • Don't be Overly Data-Driven and be reasonable empirical standards, so you can take meaningful actions.

     

     

     

    Ready for the next steps in A/B testing? Learn more from our report on The Sales Impact of Optimized Product Content. 

    New call-to-action

     

     

     

     

    Related Posts

    Keep Reading

    April 9, 2019

    The Future PIM | Whiteboard Video

    Ever wonder why you can’t seem to drive the right product content to market at the speed and quality that your retailers and consumers demand?
    by: Salsify
    January 3, 2018

    Measuring the Impact of the Digital Shelf | Whiteboard Video

    If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale...
    by: Peter Crosby
    August 13, 2018

    The New B2B Consumer | Whiteboard Video

    The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B...
    by: Salsify