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Improving speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those improvements to quickly update existing products or bring new products to market.
While your brand may use software, such as master data management (MDM), enterprise resource planning (ERP), or product information management (PIM), to keep product information organized, ensuring you have the speed to execute your business processes and accurately make the required changes within it is essential.
Learn about the challenges of traditional go-to-market (GTM) processes and learn how one brand used Salsify Workflow to improve speed to market.
Getting products to market requires a content review process that involves multiple stakeholders across an organization. Many brands spend months gathering the necessary information, images, and marketing materials and then getting them approved.
Consider the following scenario: With spring fast approaching, a product manager needs to kick off seasonal enrichment for a product line.
Getting to market will likely require the following steps:
Throughout this process, changes are often stored in email, Excel, and Word documents — all outside of the system of record.
To improve speed to market, you need coordination among your teams and processes.
There are powerful tools to automate and streamline much of the legwork, so your team can focus on other valuable tasks as well as quality assurance.
Consider the following to help you improve your speed to market:
Salsify Workflow enables you to do all of the above by streamlining common processes and automating bulk tasks. It’s is the glue of the Salsify Commerce Experience Management (CommerceXM) platform.
Using Salsify Workflow to increase your operational efficiency, whether that means catching errors that could cause big legal headaches, or giving your team and your external agencies the ability to effectively communicate and collaborate within the platform and deliver an accelerated timeline.
This process not only leaves brands vulnerable to data integrity errors and inefficiencies but requires an organized project manager or additional set of tools to maintain a coherent record of what’s been changed (and by whom), for auditors or future updates.
There's no place to store changes and facilitate a review of all this content inside a traditional PIM system. You need a tool that can model a wide set of processes, automate repetitive, low-value tasks, and maintain data integrity.
Improving your time to market provides a valuable competitive advantage that will be felt among your entire brand and increase market share.
The benefits of faster time to market include:
The digital shelf team of one major personal care brand relied on email communications and attachments to collaborate on new product content. Stakeholders often missed important updates, slowing communication between teams, and delaying content activation processes.
Salsify Workflow brought disconnected departments into a single platform to streamline new product content creation. Workflows allowed the team to set up automatic triggers in the content-creation process, notifying members from across multiple dispersed teams when their input was needed.
With Salsify Workflow, the team was able to streamline content collaboration and rely less on the inbox, resulting in a 60% decrease in time-to-market for new product content, moving from 115 days to 45 days.
Salsify Workflow helps improve your speed to market by centralizing your entire content process within Salsify. It can help you efficiently tackle the common business problems associated with introducing new products and the end-to-end product enrichment process.
Request a guided demo to learn more about how Salsify Workflow can help you improve speed to market for your brand.
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