The need for a central repository of ecommerce data was first raised by the sales team, who could see that it was necessary for meeting retailers’ needs. As ecommerce became more central to the business, the need for a centralized data source became more apparent.
The organization’s Salsify implementation has been continuously optimized throughout the years. In addition to getting all data cleaned up and ready to syndicate across retailers, the team has been striving for organization-wide adoption to streamline workflows. Ultimately, the ecommerce team at Nature’s Way is committed to constantly growing and improving.
“All of our salespeople were having to fill out spreadsheets … and resize and rename images, and do all this administrative work. That was just a huge time suck and resource suck on a team that could be expanding our distribution or forging new relationships, which really should be their primary function.”
“Using those templates and exports has sped up our time-to-market. So we're able to get more products live and in a way that's consistent for our brands across all of our channels.”
“[Salsify] allows us to do everything a lot more efficiently … It's instantaneous to, for instance, publish enhanced content in 15 minutes, which is incredible.”