Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”
Today, Salsify launched Salsify Open Catalog, a free, open, and standardized product content library for brands and retailers built to combat “walled gardens,” fee-based proprietary content onboarding portals.
Salsify's Open Catalog supports closer collaboration between brands and retailers, helping both groups avoid these often restrictive and expensive walled gardens.
Shopping experiences are important for modern consumers, with 46% of U.S. shoppers indicating they will choose not to purchase a product online if not enough information or details are provided, according to the Salsify “Consumer Research 2022” report.
This concern for information extends globally, with 46% of shoppers in Great Britain, 45% of shoppers in France, and 44% of shoppers in Germany indicating the same shopping aversion.
These actions will enable unprecedented collaboration and information exchange between brands and retailers, allowing them to expand the reach of their product content. Salsify Open Catalog empowers brands to extend their reach on the digital shelf by supporting two critical actions:
It will help brands eliminate manual processes, maintain control of their brand identity, and win new audiences with minimal effort. It will help retailers build better consumer experiences, move at the speed of ecommerce, and build better supplier collaboration.
The launch of Salsify Open Catalog marks a significant step for Salsify toward an open commerce experience network. More than 2,800 brands have already syndicated product content to the catalog since its launch for select brands, with over 90,000 SKUs represented across 15 vertical groups.
Now, any Salsify brand customer can publish content to Salsify's Open Catalog for free, and access will expand to non-customers by the end of the year. Any retailer in the grocery, alcoholic beverages, and petcare categories can now also pull content from Salsify Open Catalog for free, with access expanding to retailers in other categories throughout the year.
Learn more about getting started with Salsify Open Catalog, and take steps toward a future of collaboration and information exchange — without the challenges of walled gardens.
Download the Salsify report, “Breaking Down the Barriers to Winning Commerce,” to learn more about overcoming the market challenges for delivering winning digital shelf experiences.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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